Marketing Specialist – Crop

Time Type:
Full time. Worker Type:
Employee.

We’re looking for a dynamic, detail-oriented Marketing Specialist to join our team in the crop insurance industry. This hybrid role blends marketing, communications, content creation, training, and light tech support to ensure internal teams and customers are informed, equipped, and excited about our evolving suite of digital tools and insurance offerings. As a key player in the crop insurance cycle, you’ll help communicate the value of both new and existing crop insurance programs and technology features.

You’ll produce and edit videos, write and maintain marketing and training materials, assist with company communications, develop engaging social media content, and support sales enablement. A strong focus of this role is copy-editing and producing user-friendly resources that make complex topics easy to understand. You’ll collaborate closely with cross-functional teams including Product Development, Sales, Customer Support, and Risk.

This is a fast-paced, highly collaborative role that demands strong communication skills, attention to detail, adaptability, and a solid understanding of crop insurance operations.

• Location:
  
  Fargo, ND, or Ramsey, MN
• Work Arrangement:
  This role will require 3-5 days/week in the office. The hours for this role are 7:30am-4:15pm CST Monday through Thursday, and 7:30am-12pm CST on Fridays
• The starting salary range for this role is between $63,000-$94,000 depending on experience.

• General writing and editing of promotional content, product announcements, and feature highlights.
• Ensure messaging aligns with brand voice and strategic goals.
• Develop visually engaging materials, including infographics, newsletters, and product spotlights.
• Manage company social media channels, including planning, creating, scheduling, publishing, and monitoring content.

• Author clear, user-friendly brochures, handouts, social media pieces, technology guides, and how-to documentation for new and existing system features and crop insurance products.
• Create and edit promotional and instructional videos and tutorials that simplify complex topics for a broad audience.
• Assist in maintaining and updating existing promotional materials and documentation as products evolve.
• Copy-editing of all marketing, training, and communication rollouts.
• Ability to create, review, and edit internal process documents.

• Work with Sales and Support to deliver consistent, customer-friendly messaging.
• Gather feedback from end-users and the sales team to continuously improve promotional, training, and communication materials.
• Provide frontline assistance during major tech rollouts and gather feedback to pass along to product teams.

• Stay aligned with the technology release cycle - learn and evaluate new features and enhancements.
• Develop and deliver demos and virtual/live training sessions for internal sales teams and external users.
• Assist in the support and troubleshooting of new technology features during and after rollout.
• Assistance in meeting setups and communication rollouts.

• 3-4 years’ experience in a Crop Insurance, Marketing, or Technology Training role.

• Proven experience in marketing, training, or technical writing - preferably in agriculture, crop insurance, or related fields.
• Strong understanding of crop insurance processes and terminology is highly preferred.
• Excellent writing, editing, and proofreading skills, with the ability to translate complex information into clear, concise content.
• Demonstrated hands‑on experience planning,…