Director of Sales-Tank Products

Director of Sales – Tank Products

Join True North Steel as the Director of Sales – Tank Products, a strategic leader responsible for accelerating revenue growth, expanding market share, and positioning the tank product line as the preferred choice in the above and below ground petroleum fuel storage market.

Job Details

• Shift: Monday – Friday, 8:00 am – 5:00 pm
• Pay Rate: $139k – $161k+ (DOE) + full benefits package
• Location: Remote, United States – candidate must be located in Central, Southwest, or Western U.S.
• Eligibility: Applicant must be authorized to work in the U.S. without visa sponsorship

Summary of Responsibilities

Lead a high‑performing sales team, develop and execute comprehensive sales strategies, build strong relationships with key customers and industry partners, and collaborate closely with operations, engineering, and marketing to deliver customer‑focused solutions and ensure revenue targets are met.

Essential Job Functions Strategic Leadership & Sales Growth

• Develop and execute comprehensive sales strategies across key markets (industrial, agricultural, energy, municipal, etc.).
• Identify high‑growth markets, customer segments, and competitive opportunities.
• Establish clear sales targets, forecasting processes, and KPI alignment with company goals.
• Drive annual and long‑range revenue plans.
• Maximize sales and profitability through effective management of the tank sales team, including development of annual and long‑term sales plans for existing and new accounts.

Team Leadership & Development

• Embrace and demonstrate True North Steel Game Changer qualities.
• Lead, mentor, and grow a high‑performing sales team.
• Build a culture of accountability, professional excellence, and customer‑first execution.
• Recruit, onboard, and train sales team members to meet aggressive growth targets.
• Develop metrics and objectives for team members; assess training needs.
• Identify and develop key leadership and transition plans.

Customer & Market Engagement

• Build and maintain strong relationships with key customers, distributors, OEM partners, and industry influencers.
• Partner with customers to understand current and future needs.
• Represent the company at trade shows, conferences, and industry events.
• Promote and seek cross‑selling opportunities.

Cross‑Functional Collaboration

• Work closely with Operations, Engineering, and Marketing to ensure product availability, quality, and alignment with customer needs.
• Collaborate with leadership on pricing strategy, product positioning, and proposal management.
• Drive improvements in quoting accuracy, lead times, and customer experience.
• Provide executive leadership with accurate performance reporting.

Business Development & Competitive Strategy

• Analyze competitive landscape, market trends, customer insights, and emerging opportunities.
• Lead efforts to win large, strategic accounts and long‑term contracts.
• Identify potential partnerships, channel expansions, and geographic growth opportunities.
• Monitor market trends and identify new business opportunities.
• Prompt and dependable attendance.
• Other duties as assigned.

Knowledge, Skills, and Qualities

• Strong strategic thinker.
• Proven ability to build, lead, and motivate a winning team.
• Exceptional communication, negotiation, and customer relationship skills.
• Strong business acumen with experience in forecasting, pipeline management, and CRM tools.
• Highly organized, self‑directed, and capable of managing multiple projects.
• Ability to travel 20–30% as needed.
• Growth mindset and strong commercial instincts.
• Highly results‑oriented with relentless drive for performance.
• Strong analytical and decision‑making capability.
• Excellent collaborator in cross‑functional environments.
• Customer‑obsessed, builds trust quickly.
• Ability to manage complexity in a fast‑moving manufacturing environment.
• Ability to influence others, provide guidance and feedback, and accept responsibility.

Education and Work Experience

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• 8–10 years of progressive sales experience in industrial or manufactured product sales, with 3–5 years in a leadership role.
• Proven success in selling tanks, fabricated metal products, industrial equipment, or complex engineered solutions.
• Demonstrated track record of driving significant sales growth and improving market position, preferably in tanks and/or the petroleum storage industry.

Seniority Level

• Director

Employment Type

• Full‑time

Job Function

• Sales and Business Development

Industries

• Construction

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