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Job Description & How to Apply Below
We are looking for a strategic and experienced Group Head – Media Planning & Buying to lead media planning, strategy and client relationships across a portfolio of brands. The role will be responsible for driving digital media solutions across brand (majorly) and performance (minority) mandates , leading teams, managing senior stakeholders and identifying opportunities for business growth.
Key Responsibilities
Lead end-to-end media strategy and planning across Search, Social, Programmatic, Display, Video, Affiliates and other digital channels.
Own senior-level client relationships , acting as a strategic partner and primary escalation point.
Develop annual, quarterly and monthly media plans , including forecasting, budget allocation and growth opportunities.
Drive campaign performance against key business objectives including ROAS, revenue, reach, conversions, CPA and ROI .
Lead performance reviews, business reviews and strategic presentations with senior client stakeholders.
Identify opportunities for account growth, cross-selling and new business development .
Lead and mentor team - ensuring quality, efficiency and timely delivery.
Collaborate with Analytics, Creative, Content, Technology and Platform teams to deliver integrated solutions.
Stay updated on media/platform innovations, emerging channels and industry trends and translate them into client opportunities.
Ensure strong governance, process adherence and operational excellence across accounts.
Key Requirements
7-10 years of experience in digital media planning, preferably within a media/digital agency.
Strong expertise across Google Ads, Meta, DV360, Programmatic and other digital media platforms .
Experience managing both performance and brand campaigns .
Proven experience independently handling large enterprise clients and senior stakeholders .
Strong understanding of media strategy, budget planning, forecasting and performance optimization .
Excellent communication, presentation, negotiation and leadership skills .
Strong commercial mindset with experience in account growth and team management .
Advanced proficiency in Excel, PowerPoint and reporting/analytics tools .
Ideal Candidate
A strong agency-side media leader who combines strategic thinking with hands-on media knowledge, can confidently lead senior client conversations, manage large media portfolios and budgets, and build high-performing teams.
About Omnicom Media:
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter.
The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub;
Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit
About Interactive Avenues:
Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.
Our Commitment to Diversity, Equity & Inclusion:
We are committed to building a workplace that embraces diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds and identities, irrespective of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, disability, religion, marital or socio-economic status.
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