Sr. HR Business Partner - Varsity Spirit Event Operations & Varsity Spirit Pro League

Sr. HR Business Partner – Varsity Spirit Event Operations & Varsity Spirit Pro League

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JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

WORK TYPE: Full Time Onsite

LOCATION DETAILS: Farmers Branch, TX

TRAVEL: 20-30% Based on event schedule and business needs

How You Will Make An Impact
The Sr. HR Business Partner (HRBP) for Varsity Spirit Event Operations and Varsity Spirit Pro League serves as a strategic advisor, talent champion, and organizational effectiveness partner to senior leaders overseeing large-scale event execution, onsite operations teams, and the expanding Pro League business. This role develops and executes HR strategies that strengthen leadership capability, elevate organizational performance, enhance employee engagement, and build a future‑ready workforce that supports Varsity Spirit’s growth.

The Sr. HRBP will collaborate closely with Varsity Spirit leadership to drive programs related to performance management, employee relations, culture, workforce planning, talent development, and change management. This position reports to the SVP, HR – Varsity Spirit & Varsity Brands HR Operations.

• Serve as a trusted strategic advisor to Event Operations & Pro League leadership teams, aligning people strategies with short‑ and long‑term business objectives.
• Understand the unique operating model, onsite environment, and culture of Varsity Spirit to drive improved organizational performance.
• Influence and guide organizational design, workforce planning, and staffing strategies to support growth of the Event Operations and Pro League teams.
• Support and lead change‑management initiatives, including business transformation, leadership transitions, restructuring efforts, or scaled event model enhancements.

• Lead talent planning processes for Event Operations & Pro League, identifying critical skill gaps, succession needs, and leadership pipeline opportunities.
• Partner with leaders and Talent Acquisition to ensure business units are staffed for seasonal and year‑round talent demands.
• Coach leaders on team effectiveness, goal setting, performance management, and employee development.
• Facilitate leadership development, mentoring, and skill‑building opportunities to strengthen organizational capability.

• Drive a culture of high performance, accountability, inclusion, and engagement across distributed event‑based teams.
• Act as a trusted partner to leaders in navigating complex employee relations situations and conflict resolution.
• Develop proactive engagement strategies tailored to remote, seasonal, traveling, and onsite event work forces.
• Promote and advocate for culture & inclusion programs, ensuring they are embedded across Event Operations and Pro League.

• Partner with Centers of Excellence (Talent Acquisition, Benefits, Compensation, D&I) to ensure consistent and efficient support.
• Drive localized implementation of enterprise HR processes, programs, and tools.
• Use HR analytics to identify trends, diagnose organizational health, and propose data‑driven solutions.
• Manage sensitive HR matters with confidentiality, discretion, and sound HR judgement.

• Support large‑scale national events, championships, and Pro League competitions through planning, workforce scheduling, employee relations support, and onsite leadership coaching.
• Partner with field operations and event directors to ensure adequate staffing, performance consistency, and strong…