Marketing Manager

Marketing Manager – Genstone Realty

Founded in 2008, The Fay Group is a diversified real‑estate services company offering a complete range of home‑ownership products and services, including mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance. We focus on helping homeowners, investors, and clients navigate the challenges of home‑ownership while working toward their long‑term financial goals.

We are currently looking for a Marketing Manager to join our team.

• Report to the VP, Marketing and support the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned Business Units.
• Oversee daily marketing operations, create content and communications, and collaborate with internal teams to ensure alignment with company objectives and compliance standards.
• Develop and deliver campaigns, including audience targeting, creative production, channel execution, and performance tracking, while maintaining consistent brand messaging and regulatory compliance.
• Collaborate with the full Marketing Team and broader leadership to provide tactical guidance and ensure seamless execution of marketing mark initiatives across the organization.
• Potential to evolve into a people‑leadership position, with responsibilities that may include team management, performance oversight, and employee development.

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive marketing experience with 2+ years in financial services, mortgage lending, or a related industry.
• Proven experience executing campaigns across multiple channels (digital, social media, email, events, print).
• B2C Lead Generation and measurement experience required; B2B Lead Generation is strongly preferred.
• Strong writing skills with demonstrated ability to create public‑facing content (ads, newsletters, website, blog articles, press releases, etc.).
• Prior experience in brand and reputation management (online reviews and Google Business Profiles) preferred.
• Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.).
• Experience with graphic design software (Canva or similar) and AI tools (Microsoft Pilot) is preferred.
• Previous experience managing people and leading teams strongly preferred.
• Advanced skills and experience in MS Word, Excel, and PowerPoint.
• Strong verbal and written communication skills.
• Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization.
• Strong analytical skills.
• Solid decision granul‑making abilities coupled with sound judgment.
• People management skills with the ability EMPORATE coach and train others.
• Strong time‑management skills.
• Ability to prioritize numerous tasks and manage shifting priorities.
• Client‑focused with strong execution skills and results orientation.
• High level of precision with attention to detail and consistency.
• Flexible, open to change, and able to learn new things quickly.
• Ability to work in a collaborative environment and provide guidance for working.

• Medical, Dental, and Vision Insurance
• Pam paid life insurance
• Disability Insurance
• Pet Insurance
• 401 k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Hybrid Work Schedules with Remote Flex Days

• Hiring range: $95,000.00 – $ annually
• Eligible for an annual discretionary bonus

Location:

Dallas, TX

At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each employee feels valued, respected, and included, and is presented with equal opportunities to succeed. Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, visit (Use the "Apply for this Job" box below)..