Manager, Reporting and Visualization
Listed on 2025-10-27
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IT/Tech
Data Analyst, Data Science Manager
Overview
The Organization:
Marketing Intelligence
Latcha’s Marketing Intelligence organization comprises several key roles:
Planning, Analytics & Insights, Performance Reporting & Visualization, Data Science, Activation Strategy.
- Planning: Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative.
- Analytics & Insights: Transforms data into actionable insights to guide client decision-making.
- Performance Reporting & Visualization: Builds and delivers optimized reporting tools that empower strategic decisions.
- Data Science: Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP.
- Activation Strategy: Serves as the tactical engine of execution—bringing strategy to life through campaign deployment, workflow design, and cross-functional coordination.
As the Manager of Performance Reporting and Visualization
, you will play a pivotal role designing reports for all levels of our client’s organization. Your responsibilities include collaborating with our development partners to implement and validate these reports. Additionally, you’ll ensure that marketing collateral is appropriately tagged for analytics across various channels. Your expertise in report UI/UX, design, data visualization, and analytic tagging methodologies will empower key stakeholders to make data-driven decisions and derive actionable insights.
As the Manager of Performance Reporting and Visualization, you’ll be at the forefront of executing our clients’ data analytics and reporting needs. Your role involves architecting innovative reports and dashboards, championing new experimental ideas that align with the goals of our respective business unit clients (sales or service).
This isn’t just a job; it’s an exhilarating opportunity to shape the future of our automotive client’s understanding and access to their data. If you’re passionate about the transformative power of data and the insights it can bring, we wholeheartedly encourage you to apply!
Responsibilities- Seamlessly collaborate with cross-functional teams to address custom business challenges related to reporting and tracking projects.
- Champion data-driven decision-making across the entire organization.
- Design scalable and consistent reporting structures across departments or business units.
- Anticipate future data requirements and develop new reports that support strategic decision-making.
- Maintain the accuracy, consistency, and relevance of existing reports through regular audits, stakeholder feedback loops, and performance monitoring. Ensure reports remain aligned with evolving business goals and data definitions.
- Assemble, lead, and motivate a team of highly driven campaign planners and insights analysts.
- Ensure that valuable insights and market trends are efficiently extracted from data.
- Cultivate a culture of continuous learning and professional growth within your team.
- Work closely with both internal onshore/offshore teams and client analytics and data teams.
- Understand and implement customized analytics digital tagging/tracking specifications for digital content across marketing touchpoints.
- Continuously engage with stakeholders to identify emerging business needs and translate them into actionable reporting solutions.
- Identify inefficiencies and implement automation or tools to streamline data collection and reporting.
- Gather requirements, deliverables, and time frames from stakeholders. Create mock-up visualizations, write reporting requirements, and validate the accuracy of implemented reports before they go live.
- Implement digital analytic tagging to ensure appropriate attribution for marketing initiatives in the client’s Adobe Analytics and Google Analytics instances.
- Collaborate with cross-functional teams to design and implement insightful reports that empower decision-making across all levels of our client organizations.
- Data Visualization Expertise:
Utilize your expertise in data visualization to create compelling…
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