Senior Marketing and Communications Officer

Senior Marketing and Communications Officer

Join to apply for the Senior Marketing and Communications Officer role at The Zekelman Holocaust Center

The Senior Marketing and Communications Officer is responsible for building and leading The HC’s marketing and communications efforts to enhance brand awareness, expand reach, drive visits, and strengthen donor and community relationships. The Officer will develop and lead all strategic initiatives for the Marketing Team.

First and foremost, you will be making a difference in the world. Benefits include work/life balance, medical, dental, vision insurance, organization-matching 401K, generous holiday schedule, and much more.

The Zekelman Holocaust Center (The HC) was founded by Michigan survivors in 1984 as a lasting memorial to the victims of the Holocaust. Our mission is to engage, educate, and empower through remembrance so that individuals and society will recognize, combat, and prevent antisemitism, discrimination, and hate‑based violence. The Center teaches history’s darkest period to 100,000 visitors each year, including students and adults of all backgrounds.

Our new permanent exhibit places Holocaust victim and survivor stories at the center, making extensive use of archival footage, images and video testimony. Artifacts include an authentic WWII‑era boxcar and a sapling from the tree located outside Anne Frank’s hiding place window. The Center also invites the public to make use of its 20,000 volume Library Archive. Museum Educators and Docents provide customized tours, workshops and programs, empowering visitors to apply the lessons of the Holocaust to create a more compassionate world where people take responsible action.

• Develop and execute a comprehensive marketing and communications strategy aligned with The HC’s mission and growth goals.
• Develop, implement, and evaluate an annual marketing and communications plan (which has previously included social media, print and digital content, and email marketing).
• Develop, implement, and evaluate marketing campaigns related to programs, special events, education, fundraising, donor retention and donor cultivation in coordination with the relevant departments.
• Ensure consistency across all organizational efforts including marketing channels, donor communications, and promotional materials.
• Identify audience(s) and explore segmentation of marketing messages accordingly.
• Maintain existing brand identity (name, colors, and fonts).
• Analyze and measure the effectiveness of marketing initiatives, adjusting strategies as needed.
• Ensure that the appropriate systems, staffing, and procedures are in place to properly and reasonably support marketing and communications.

• Manage and coach all marketing and communications staff (currently two: a Marketing Manager and a Marketing and Design Specialist).
• Includes oversight of staff who manages The HC website; ensuring content is compelling, up-to-date, and optimized for engagement.
• Collaborate with and oversee contracted PR and marketing agencies; ensure The HC is best utilizing.

• Collaborate with program staff to design and implement communication strategies and effective messaging for organizational and project‑specific goals.
• Work closely with educational staff to understand and highlight The HC’s impact in donor communications, press materials, and social media.
• Work with the CEO, CDO, Director of Finance, and others to develop annual budgets for marketing / communications, and monitor progress, assure adherence and evaluate performance.
• Assist leadership team and program staff in ensuring communications are culturally competent and reach diverse audiences.

• Develop and manage compelling content including success stories, program highlights, and donor spotlights to drive engagement.
• Lead the strategy and generation of engaging digital content for The HC’s website, social media, email and other appropriate channels which leads to measurable action.
• Oversee the development, design, distribution, and maintenance of…