Content Marketing Specialist

Job Title: Content Marketing Specialist

Reports to: Marketing Manager

Department/Team: Business Development

Position Type: Full Time

Location: Farmington, CT

Motorlease is a nationwide fleet management company with a proud legacy spanning nearly 80 years. We provide customized fleet leasing solutions to small and mid-sized fleet operators across the U. S. Our success is built on a steadfast commitment to our clients - delivering exceptional service, developing long-term partnerships, and always keeping our brand promise front and center:
With us, it's personal.

As a privately held, family-oriented company, we foster a culture of respect and collaboration that extends to our drivers, clients, and employees alike. Everyone is a valued member of the Motorlease family. We’re proud to have been recognized, for four consecutive years, as one of the Best Places to Work in Connecticut by the Hartford Business Journal and the Best Companies Group.

The Content Marketing Specialist plays a key role within the Marketing team by producing high-quality written content that strengthens Motorlease’s brand and supports client acquisition and retention efforts. This role is hands‑on, writing‑focused, and collaborative, working closely with the Marketing Manager to deliver content that engages prospects, supports sales conversations, and reflects Motorlease’s personal, service‑driven approach. This role supports content needs across the entire organization by producing materials used in marketing, sales, client communications, and internal initiatives.

The Specialist ensures that content is produced consistently, aligned with the Motorlease brand, and optimized for delivery across email, social media, and other digital channels. General organization and coordination responsibilities are part of this role ensuring marketing operations.

Content Creation & Execution

• Produce multiple monthly pieces of written content including short and long form content, case studies, newsletter features, email copy, and social media posts.
• Interview internal and research external to extract insights relevant to fleet management, company processes, and industry trends.
• Repurpose written contents for multiple channels and formats (short‑form posts, long‑form articles, email snippets, website updates, etc.).
• Write, edit, and publish content in a timely manner based on audience engagement patterns and channel best practices.

Email Marketing & Nurture Support

• Build and execute email drip campaigns and nurture workflows using approved templates and messaging.
• Write subject lines, copy, and calls‑to‑action that support engagement and movement along the buyer's journey.
• Maintain updates and lists for and contribute to monthly email performance reporting.

Social Media & Digital Distribution

• Create channel‑specific content for Motorlease's active social platforms, especially Linked In, while strengthening brand presence online.
• Input copy into content calendar and schedule posts using available tools.

Content Organization, Reporting & Processes

• Maintain an organized shared drive, documentation, and marketing assets.
• Track views, engagement, and interactions associated with published content.
• Assist in administrative processes, communications and provide support in marketing practices among team members.

Internal Collaboration

• Work closely with the Marketing and Business Development team to align messaging and content to support team needs and incorporate it into the monthly content schedule.
• Collaborate with departments across Motorlease to develop content that supports company‑wide communication needs and reinforces brand consistency across all touchpoints.
• Participate in brainstorming sessions and collaborate on long‑form article development.
• Coordinate with design resources to produce supporting graphics, visuals, and on‑brand creative assets.

Other Responsibilities

• Complete ad hoc creative assignments, cross‑department content needs, and perform additional duties assigned to support the Motorlease mission.
• Provide general marketing support as needed.

• 2-4 years of experience in content creation,…