Marketing Communications Coordinator

Position Function Summary

Under the direction of the Sales/Marketing Manager, the Marketing Communications Coordinator promotes Navajo Pride brand products to existing and prospective customers through strategic use of designs or creates graphics to meet specific commercial or promotional needs, including packaging displays, logos, and engages in promoting or creating an intended public image for the NAPI organization. The Marketing Communications Coordinator will coordinate special promotional events on and off the farm to include educational presentations and farm tours.

The following statements are essential functions of this position and not intended to be all-inclusive; rather, they are intended to describe the general nature and level of work to be performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of the incumbent, and an employee may be directed to perform other reasonably related job duties and responsibilities.

NAPI reserves the right to revise or change the job duties and responsibilities as the need arises, based on business need, and this position description may be updated accordingly. This position description does not constitute a written or implied contract of employment.

• Collaborates with sales and marketing team to fully understand product and communication needs.
• Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
• Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
• Evaluates success of campaigns when completed.
• Creates designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Determine size and arrangement of illustrative material and copy and select style and size of type.
• Presents design ideas and recommendations to sales and marketing manager, and sales team.
• Develop graphics and layouts for product illustrations, company logos, and internet websites.
• Review final layouts and suggest improvements as needed.
• Prepare illustrations or rough sketches of material, discussing them with staff or supervisors and making necessary changes.
• Use computer software to generate new images.
• Key information into computer equipment to create layouts for staff or supervisor.
• Maintain archive of images, photos, or previous work products.
• Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
• Attend staff meetings to provide management with information concerning the promotion and design of company products or services.
• Schedules and develop filming scripts and production.
• Collaborate with web design staff to create multimedia web sites that conform to brand and company visual format.

Decisions will have a high degree of impact on operations or services. Errors may result in significant disruption of operations or services or damage to operational activities. Errors in accuracy, judgment, tact or communication could result in a loss of productivity, and a significant loss of credibility and potential income for the organization. Failure to establish and monitor work schedules for the Department will result in an inability to meet deadlines and will delay the completion of records and other projects.

Position has moderate level of accountability for budgetary or financial decisions, and decisions will have a high degree impact on resource utilization within NAPI; responsible for a moderate level of impact on an operating budget for the Department.

Position has a moderate level of responsibility for equipment, material, or supplies; proper utilization is required plus accountability for first-echelon maintenance may be required; minimal authority and accountability for purchase within strict policy…