Digital Platforms - Placement Published: Aftersales Channel Development Aftersales Channel

Aftersales Channel Development Farnborough 04.10.2026

YOUR INTERNSHIP STARTS WITH WHAT ENGAGES YOU.

We believe in creating an environment where our interns really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

Digital Platforms Assistant - Placement Year (July 2027)

BMW UK, National Sales Centre, Farnborough

This role offers a unique opportunity to gain hands-on experience across E-commerce, Digital Platforms, Marketing and Aftersales within BMW Group UK. You will work on a variety of customer-facing digital products, from BMW & MINI Online Shops and major online marketplaces through to digital service journeys, helping deliver projects, campaigns and platform improvements that impact thousands of customers and retailers across the UK.

What awaits you:

• Support the management and development of BMW & MINI's e-commerce channels, including BMW and MINI’s own Online Shops, and global marketplace platforms eBay and Amazon. You'll work with internal teams, agencies and fulfilment partners to help deliver campaigns, projects and ongoing platform improvements
• Work closely with external digital agencies and technology partners, helping to coordinate website developments, new platform features, digital marketing activity and customer experience improvements.
• Produce and analyse performance reports across digital platforms, helping the business understand customer behaviour, campaign performance and commercial trends. Support the delivery of national campaigns, business projects and platform enhancements.
• Support the development of Digital Convenient Journey platforms including Service Online Booking, BMW Chat and BMW Pay. You'll help manage retailer communications, process improvements, platform reporting and rollout activities across the UK retailer network.
• The role will occasionally involve offsite meetings, so a willingness to travel is key, although the majority of your time will be spent at Summit One in Farnborough.

What should you bring along?

• Studying towards a bachelor's degree in Business Studies, Business Analytics, Marketing, IT, or a related field and on track to achieve at least a 2:2.
• An interest in e-commerce and a strong awareness of online stores are desirable. In addition, experience selling online either on your own e-commerce platform or one of the major online marketplaces would be advantageous, but is not essential.
• An interest in how digital systems, websites and online platforms work, with a willingness to learn both the commercial and technical aspects of the business.
• A confident user of Microsoft Office products, specifically Excel, is a necessity.
• A willingness to learn, strong attention to detail and a proactive approach to problem solving are highly desirable
• You must be able to work both as part of a team and individually on projects, adding value and delivering against our deadlines and targets.
• Excellent communication skills both verbal and written are essential.
• An ability to effectively manage multiple tasks/projects simultaneously whilst maintaining a high level of accuracy is required.

What can you look forward to?

• Great Pay - A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance - Be part of a supportive and inclusive environment where you can learn, grow, and contribute to the future of luxury automotive excellence.
• Exciting Additional Benefits - You will have the opportunity to enjoy other employee…