Marketing Manager B2B

Marketing Manager
Farnborough, office based
Salary £50,000 – £60,000

Talent Hub is working in partnership with a specialist innovation company who develop and manufacture equipment and tech for their niche target audience and sector.

They are looking for a skilled Marketing Manager to drive and develop commercial growth and their marketing activity, working alongside the sales team delivering successful lead gen’ to B2B markets.

This is an office-based role and the hours are 8am-5pm.

• Develop and deliver a consistent brand presence across website, social media, email newsletters and printed marketing materials
• Develop clear customer-facing collateral, including event content, email campaigns, case studies and presentations that support the sales process.
• Support the sales team by preparing tailored customer materials, Sales packs, templates and resources.
• Plan and deliver a social media schedule that increases awareness of the company’s capabilities
• Produce regular website improvements including new pages, updated images, news articles and case studies. Writing and creating tech spec documents.
• Manage relationships with external suppliers including designers, photographers, printers and digital partners to support smooth delivery of work.
• Provide regular reporting of marketing activity including website traffic, social performance, engagement data and outcomes from campaigns or events.

• Worked at a Marketing manager level for 4 years or more in a B2B sector.
• Ideally worked in manufacturing or technical product industry
• Skilled in content creation for various marketing outputs, both digital and offline.
• Proven skills in multi-channel digital marketing campaigns and activities, including social media for B2B.
• Successfully managed and organised trade events, especially B2B.
• GA4 Fluency is essential.
• Knowledge of SEO best practise required.
• Competent with design tools such as Canva or Adobe Creative Suite.