Brand Digital Lead; FTC

Job Title: Employer Brand Digital Lead (12 month FTC)

Location: Frimley;
Surrey, Portsmouth;
Hampshire, Preston;
Lancashire or Glasgow. We offer a range of hybrid and flexible working arrangements – please speak to your recruiter about the options for this particular role

Salary: £60,000 + depending on experience

What you’ll be doing:

• Act as a subject matter expert to develop, maintain and optimise owned employer brand channels, including best-practice policies, processes, governance and supporting tools across international careers website and social media
• Analyse industry insights, market trends and innovation to identify short- and long-term improvements and inform the digital roadmap to support fulfilment of demand and strengthen our employer brand positioning
• Provide specialist insight and advice to business units and functions to influence, support and deliver change to achieve agreed business outcomes
• Lead the delivery and optimisation of international employer brand digital journeys, enabling candidates to easily discover roles and move seamlessly from attraction through to application
• Define, implement and govern scalable frameworks and measures to ensure consistent, high-quality delivery across regions, using insight and performance data to drive continuous improvement
• Deliver high-quality, engaging content across owned channels for key audience segments, ensuring the right content reaches the right audience at the right time across organic and paid campaigns
• Oversee day-to-day owned channel management, including scheduling, A/B testing, community management, measurement and optimisation

Your skills and experiences:

• Detailed knowledge of recruitment marketing channels, namely careers websites, social media, and search engines/AI tools
• Experience in driving best practice in the use and optimisation of websites and social media, including measuring performance to improve ROI
• Technical expertise in digital channel strategies and careers site platforms including audience segmentation and content management systems
• Track record of managing paid advertising budgets and vendor management
• Experience managing vendors including governance, relationship management and delivery oversight with digital agencies

Benefits:

As well as a competitive pension scheme, BAE Systems also offers employee share plans, an extensive range of flexible discounted health, wellbeing and lifestyle benefits, including a green car scheme, private health plans and shopping discounts – you may also be eligible for an annual incentive.

The Employer Brand Team:

This 12-month fixed-term contract sits within our Head Office Total Talent Centre of Excellence in Group HR, reporting to the Head of Employer Brand and Recruitment Marketing. You will play a pivotal role in shaping the digital presence of our Employer Brand, collaborating with senior stakeholders across the business—including the Director of Digital Marketing, Strategic Communications, and specialist functions such as EITS.

Partnering with business unit leads, you will take a holistic approach to our Careers website, social channels, and SEO, ensuring content and digital journeys drive impact, support inclusivity, and engagement. You will manage key projects, budgets, and timelines, maintaining and evolving our international careers website while embedding personalisation for critical talent audiences. This is a highly visible, fast-paced role where your work will directly influence our digital attraction strategy and deliver measurable results across the enterprise.

Why BAE Systems?

This is a place where you’ll be able to make a real difference. You’ll be part of an inclusive culture that values diversity of thought, rewards integrity, and merit, and where you’ll be empowered to fulfil your potential. We welcome people from all backgrounds and want to make sure that our recruitment processes are as inclusive as possible. If you have a disability or health condition (for example dyslexia, autism, an anxiety disorder etc.)

that may affect your performance in certain assessment types, please speak to your recruiter about potential reasonable adjustments.

Please be aware that many…