Part-Time Digital Site Producer

Join to apply for the Part-Time Digital Site Producer role at Nexstar Media Group, Inc.

This role is responsible for updating  and its sister websites and social media pages, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news — everything from quick-hit local stories to breaking news and enterprise reports.

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories; hunt for exclusive and/or trending content to grow engagement and drive local traffic
• Help produce compelling social media content designed to attract readers/viewers to visit our website
• Some schedule flexibility
• Write effective headlines and perform A/B testing to grow audience and engagement
• Tell stories in different formats, including selecting great photos and producing short videos
• Evaluate website traffic trends to inform daily content needs and longer-term content curation for growth
• Build positive working relationships with newsroom staff and management; collaborate on enterprise content and create opportunities to market web content on broadcast
• Promote and distribute news content on social media and email newsletters

• Experience in digital content and journalism preferred
• Clever headline writer
• Strong multi-tasking abilities under deadline pressure
• Organized, technical problem solver and quick decision maker
• Capable of pitching, researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams with excellent interpersonal skills
• Ability to learn new technology independently and quickly
• Strong communicator
• Some schedule flexibility during weekdays or holidays
• Regularly meets measurements of success
• Strong understanding of Google Analytics;
  Chartbeat experience a plus
• Proficiency in Word Press or similar CMS;
  Adobe Creative Cloud (Express and Photoshop) a plus

• Bachelor’s Degree

Digital producer will attend editorial meetings as needed/assigned. The producer will have familiarity with local, regional, and national content and use data to decide what stories to publish and how and when to showcase them on the website. The producer will take stories from the newsroom and digital reporters, copy edit and package content for optimal engagement across audience acquisition sources.

The producer will serve as editor for optimizing headlines and thumbnail images for click-through/open rate and will communicate successes across the team to maximize traffic wins.

Northwest Arkansas is a rapidly growing and vibrant community with rolling hills, rivers, lakes and Fortune 500 company headquarters. The area offers diverse business and cultural opportunities, and Northwest Arkansas is recognized for quality of life.