Kia Fayetteville General Sales Manager

About the Role

Crain Kia of Fayetteville is seeking an experienced General Sales Manager who leads from the front, develops people, and runs a disciplined operation. This role is for a leader who believes sustained performance comes from training, accountability, and strong inventory processes
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• Build and maintain a structured sales process that the entire team follows.
• Train, coach, and develop Sales Managers and Sales Consultants daily.
• Hold the sales leadership team accountable to activity, standards, and results.
• Ensure consistency in execution across new, used, and internet operations.
• Drive performance through inspection, follow-up, and continuous improvement.

• Lead daily and weekly training for sales staff and managers.
• Coach managers on how to coach—not just desk deals.
• Develop repeatable habits around meet-and-greet, fact-find, presentation, trial close, and follow-up.
• Ensure new hires are onboarded, trained, and supported properly.

• Set clear expectations for Sales Managers and enforce them consistently.
• Monitor floor activity, customer flow, and CRM engagement.
• Inspect what is expected—guest sheets, TOs, follow-up, and closing discipline.
• Address performance issues directly and constructively.

• Oversee the used‑vehicle reconditioning process from acquisition to frontline readiness.
• Partner with service, parts, and inventory teams to reduce recon time and expense.
• Ensure accurate RO stories, timely approvals, and clean handoffs.
• Monitor recon aging, frontline turn time, and vehicle readiness standards.

• Proven experience as a GSM or Senior Sales Leader in a dealership environment.
• Strong background in training and developing sales teams.
• Demonstrated ability to hold managers accountable without creating chaos.
• Hands‑on experience managing used car inventory and reconditioning processes.
• Organized, process‑driven, and disciplined in execution.
• Professional leadership style with clear communication.

• Stable ownership and leadership team.
• A culture focused on process over panic.
• Opportunity to build, refine, and lead—not inherit dysfunction.
• Competitive compensation tied to performance and results.
• Long‑term career growth within the Crain Automotive Group.

• Sales managers actively coaching on the floor.
• Salespeople following a consistent, trained process.
• Faster recon cycles and cleaner used‑car execution.
• Improved close rates, CSI, and gross retention.
• Clear standards—and leaders held to them.

This role is ideal for a leader who wants to build people, protect process, and create sustainable results. Apply with confidence if this sounds like how you already lead.