Copywriter

Overview

Summary of

Job Duties:

The Copywriter will be responsible for creating compelling, SEO-optimized copy across multiple channels, developing press releases and email newsletter content, and crafting persuasive marketing materials that align with brand voice and search engine best practices. In addition, the Copywriter will collaborate with the marketing team and internal stakeholders to ensure consistent messaging, optimize content for search visibility, and analyze content performance to drive continuous improvement.

• Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college
• Authoring content for distribution for the monthly alumni email newsletter highlighting programs, student and alumni spotlights and achievements, incorporating SEO best practices and engagement optimization
• Creating SEO-optimized web copy, landing pages, and blog content that improves search rankings and drives organic traffic to the college s digital properties
• Writing compelling copy for digital advertising campaigns and promotional materials for online platforms
• Conducting keyword research and implementing SEO best practices to enhance content discoverability and search engine performance across all written materials
• Tracking and reporting on email engagement metrics and digital content performance via analytics tools
• Collaborating on content strategy development and maintaining a consistent brand voice across all digital and traditional communication touchpoints

This is a part-time flexible (estimated 15-25 hours per week), hourly role with more of the work taking place in the Fall and Spring semesters and a bit less in the Summer. The ideal candidate will have 1-3 years of digital copywriting, content marketing, or SEO writing experience and proficiency with content management systems, email marketing platforms, SEO tools, and analytics software.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Closing Date: 01/21/2026

Type of Position: Professional Staff - Project/Program Administration

Workstudy Position: No

Job Type: Temporary (Fixed Term)

Sponsorship Available: No

Institution Name: University of Arkansas, Fayetteville

The University of Arkansas was founded in 1871 as a land grant institution, and is classified by the Carnegie Foundation among the nation s top 2 percent of universities with high research activity. The University works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills.

The campus is located in Fayetteville, a growing region with a strong economy and a focus on arts and quality of life.

As an employer, the University offers a vibrant work environment and a benefits package including university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of salary.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) :
Request an Accommodation. Applicants are required to submit a request for each position.

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Minimum Qualifications:

• Associate s degree in Communications, Marketing, Journalism, English or a closely related field OR 2+ years of related work experience
• 1+ years of demonstrated experience in writing and editing, particularly press releases and digital content creation
• Demonstrated experience with email marketing campaigns
• Proficiency with MS Office and basic understanding of web analytics

Preferred Qualifications:

• Bachelor s degree in Communications, Marketing, Journalism, English or a closely related field
• Experience in a digital marketing or copywriting role within a higher education institution
• Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms
• Basic familiarity with content management systems for content updates
• Experience working in project management software, such as Click Up, Asana, or Trello
• Experience with email marketing platforms such as Axios, Mailchimp, Constant Contact, Hub Spot, or similar software
• Knowledge of HTML/CSS basics and familiarity with web development principles

Knowledge, Skills, and Abilities:

• Strong understanding and knowledge of SEO principles, keyword research, and on-page optimization techniques
• Proficiency in creating persuasive, conversion-focused copy that drives user action
• Understanding and knowledge of user experience (UX) principles and how copy impacts website…