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Digital Marketing Specialist; Paid Media + Lifecycle, In‑Office

Job in Ferndale, Oakland County, Michigan, 48220, USA
Listing for: Nashville Public Radio
Full Time position
Listed on 2025-12-05
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Position: Digital Marketing Specialist (Paid Media + Lifecycle, In‑Office)

Help Us Work Smarter—With You at the Core

At Strive Creative
, we pair data with storytelling.

We’re hiring a Digital Marketing Specialist to focus on paid media while also shaping the customer journey—think engaging landing pages, automated newsletters, and social content that turns attention into action.

What You’ll Do
  • Launch & Manage Paid Media: Set up, QA, and optimize campaigns across Google Ads, Meta, and Linked In; align audiences, creative, bids, and budgets to goals.
  • Build Journeys & Landing Pages: Create conversion‑focused landing pages and clear user paths from ad click to on‑page engagement and follow‑up.
  • Automate Newsletters: Set up segmented, automated email sequences in our ESP; test subject lines, content, and send cadence.
  • Optimize & Report: Run A/B tests on creative, audience, and pages; monitor GA4/Ads Manager and surface insights in Tableau.
  • Collaborate: Partner with creative and account teams; support organic social scheduling and light content development.
What You Bring
  • 2–3 years in digital marketing (agency/multi‑client a plus)
  • Google Ads certification
    ; proficiency with Meta Ads Manager
    and GA4
    ; comfortable in Tableau
    and spreadsheets
  • Hands‑on newsletter/ESP experience and Word Press
    page building/content updates
  • Clear, concise copywriting across ads, email, and social
  • Organized, proactive, and an in‑office collaborator
Nice-to-Haves
  • Experience with social scheduling tools
  • Basic on-page SEO knowledge
  • Experience using AI tools (e.g., ChatGPT) for ideation/drafting
Why You’ll Love It Here

Small, strategy‑driven team; hands‑on work across channels; ideas move fast and results matter. Growth path:
Senior Digital Marketing Specialist.

Benefits include:
  • 10 paid vacation days per year
  • 5 flex/personal days
  • 401(k) up to 4% employer match
  • 70% employer-paid health insurance

Apply Now

Send your resume and a brief work example (campaign snapshot, automation flow, or landing‑page test).

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