Head of Commerical

£75,000 - £85,000 basic | OTE £100,000 | Car Allowance

As Head of Commercial, you will take ownership of the commercial strategy and its delivery across UK and international markets, working closely with the Managing Director and wider Senior Leadership Team.

You will inherit an established business with strong technical expertise, long-standing customer and distributor relationships and an experienced team. Your initial focus will be on understanding the business, its people, customers and markets, recognising what already works well and identifying where there is opportunity to improve.

Cirrus is looking for someone who is strategic but equally comfortable being hands-on
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A significant part of the role will be bringing greater structure and visibility to commercial performance. This will include strengthening sales processes, CRM utilisation, pipeline management, forecasting and conversion, alongside developing a clear understanding of turnover, margin and profitability.

International growth will also be an important focus. You will build on existing distributor and partner relationships, assess the potential within individual territories and identify opportunities to strengthen Cirrus Research's position in both established and developing markets.

Working closely with marketing and other areas of the business, you will ensure commercial decisions are informed by customer insight, market opportunity and meaningful data.

• Develop and deliver the commercial strategy in line with the wider objectives of the business.
• Lead, coach and develop the commercial team, creating clear expectations and accountability.
• Drive UK and international sales performance across direct, distributor and partner channels.
• Strengthen existing international distributor relationships and identify opportunities within new and underdeveloped territories.
• Improve sales processes, CRM discipline, pipeline management, forecasting and conversion.
• Use commercial data to provide greater visibility of revenue, margin, profitability and overall performance.
• Maintain involvement in strategically important customers, opportunities and negotiations.
• Ensure sales and marketing activity is closely aligned around clear commercial priorities.
• Provide meaningful commercial reporting and insight to support SLT decision-making.
• Build effective relationships across technical, product, operational and customer-fac‑ing teams.
• Bring constructive challenge and identify opportunities to improve performance without losing sight of what already works well.

We are interested in speaking with established Commercial Directors, Heads of Commercial, Sales Directors, Heads of Sales and senior international sales leaders who have operated within an international B2B environment.

Experience with in a technical, engineering or manufacturing-led business would be particularly relevant. You do not necessarily need to come from the acoustic measurement sector, but you will need the commercial and technical capability to understand a specialist product, its applications and the markets in which it operates.

You will ideally bring:

• Experience leading sales or commercial teams within an international B2B environment.
• Strong international distributor, agent or channel management experience.
• Evidence of delivering sustainable growth across existing and new markets.
• Strong commercial and numerical capability, including an understanding of revenue, margin and profitability.
• Experience improving CRM utilisation, sales processes, forecasting and pipeline visibility.
• The ability to operate strategically while remaining close to customers and commercial opportunities.
• Strong…