Showroom Host​/Social Media Administrator – Mercedes-Benz South Dublin

Mercedes-Benz South Dublin is hiring a Showroom Host / Social Media Administrator, also known internally as a Star Assistant. In short, the role combines front‑of‑house hospitality with hands‑on content creation. On one hand, you will welcome customers, run the switchboard and support the sales, service and parts teams. On the other hand, you will create posts and even present videos for the dealership’s social channels.

Therefore, it suits a friendly, organised person who feels at ease both behind a reception desk and in front of a camera.

Mercedes-Benz South Dublin is a principal dealer and, notably, the first in Ireland to adopt the brand’s MAR
20X retail format. It belongs to MSL Motor Group, a family‑owned business founded in 1959, which also has close ties to the brand’s Irish importer. As a result, you would join a premium brand environment where presentation and customer experience carry real weight. In practice, the showroom host is often the first person a customer meets. Moreover, the role reports into the General Manager through regular reports, and it also supports the ISO Quality Manager.

Because the group employs over 200 people and highlights progression, the position can also act as a first step into a motor‑industry career.

• Manage and update the dealership’s social media platforms in line with Mercedes-Benz guidelines.
• Create posts for Instagram, Facebook and Twitter (X) with MSL and brand‑specific content.
• Take part in and present videos for social media.
• Create original content for the dealership’s channels.

• Meet, greet and assist customers in the showroom.
• Offer customers refreshments such as tea and coffee.
• Operate a busy switchboard.
• Monitor and record showroom traffic and incoming calls.
• Follow up on customer enquiries and satisfaction surveys.
• Keep the reception, coffee and lounge areas, children’s play area and kitchen clean and presentable.

• Prepare and update reports for the General Manager.
• Provide administrative support to the Sales, Service and Parts departments.
• Complete daily reception, sales and parts logs.
• Support the ISO Quality Manager.
• Carry out ad‑hoc duties as required.

• A strong interest in social media, including Facebook, Twitter (X), Instagram and Linked In.
• The ability to understand, anticipate and meet customer needs.
• Excellent communication and interpersonal skills.
• Good organisational skills and attention to detail.
• A friendly, outgoing personality and a flexible, enthusiastic approach to work.
• The ability to work well as part of a team.

• Experience creating content or presenting videos for a brand.
• Previous reception, front‑of‑house or customer service experience.

Professional development and career progression.t type, working hours or work model. Therefore, raise these points with Collen’s recruitment team early in the process.

• 22 days’ annual leave, rising to 25 after five years.
• A sick pay scheme.
• PRSA company pension contributions.
• A car purchase scheme and employee discount.
• Onsite car parking.
• Health and wellbeing initiatives, including the VHI Employee Assistance Programme, flu vaccines, eye tests and the Cycle to Work Scheme.

Is this mainly a reception job or a social media job?

It is both. Day to day, you will greet customers, run the switchboard and support several departments. At the same time, you will manage and create content for the dealership’s social channels. However, the advert does not say how the hours split between the two.

Will I need to appear on camera?

Yes. The duties include taking part in and presenting videos for social media. So, if you enjoy being on camera, mention it in your cover letter.

What should I include in my application?