Advertising and Marketing Manager

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Madison, WI | Certco, Inc.

Certco, Inc. is looking for a driven Advertising & Marketing Manager who’s ready to take the next big step in their career. This is more than a management role—it’s an opportunity to lead, innovate, and leave a lasting impact on independent retailers, brands, and communities across the Midwest.

We’re proud to share that Certco was recently named one of USA Today’s Best Companies, and this role plays a key part in shaping the future of our marketing services and retail media network.

• Advance your career by leading a talented marketing team across digital, print, eCommerce, and retail media
• Make a name for yourself by owning high‑visibility marketing initiatives that directly support retailer growth
• Influence the grocery industry by partnering with retailers, CPG brands, and technology providers
• Create lasting impact by developing programs that help independent grocers compete and thrive
• Join an award‑winning company recognized on USA Today’s Best Companies list

• Lead, mentor, and develop a high‑performing marketing services team
• Oversee omni‑channel marketing strategies that support Certco’s brand and retailer touchpoints
• Act as a key marketing partner to retailers, internal teams, and vendor partners
• Drive eCommerce, digital marketing, and retail technology initiatives
• Use data, dashboards, and performance metrics to inform strategy and decision‑making
• Represent Marketing Services both internally and externally, including in‑store retailer visits

• 7–10 years of progressive marketing experience with people and project leadership
• Strong expertise in retail, digital, and omnichannel marketing
• A strategic mindset paired with hands‑on execution
• The ability to influence, collaborate, and lead in a fast‑paced environment
• A passion for innovation, team development, and continuous improvement

• Lead, mentor, and/or develop marketing services team members focused on traditional and digital marketing tools and platforms
• Conduct weekly one‑on‑one meetings with direct reports to discuss work priorities and performance
• Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports
• Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines
• Work with Marketing Services leadership to establish website and social media strategy
• Stay abreast of new social media strategies to support store promotional activity
• Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touchpoints
• Define program objectives, target audiences, key messaging, and review measurement to refine
• Collaborate with cross‑functional teams to ensure alignment and integrated marketing efforts
• Oversee external vendors and collaborate with them to develop marketing campaigns to grow Certco, Inc. retailer sales, customer engagement, as well as brand growth
• Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely
• Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands
• Meet 3–5 retailers at store locations each quarter, including coordinating store visits with Retail Business Consultants (RBC)
• Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services
• Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs; present to cross‑functional internal stakeholders for buy‑in and support
• Understand applicable POS technologies and accessible data/gaps
• Contribute to the development of the overall marketing execution, aligning with company goals and objectives
• Facilitate market research and competitive analysis to determine…