Director of Media, Communications & Marketing

Job Details Level: Senior |

Job Location:

SADD, Inc.

- Glendale, AZ 85310 | Position Type:
Full Time | Education Level: Not Specified | Travel Percentage:
Up to 50%

SADD works to empower, engage, mobilize, and change students and adult allies on the issues of mobility safety, substance use, mental health, and leadership development. SADD has a network of dedicated professionals who serve in various positions nationwide, with SADD chapters spanning all 50 states and internationally. We’re trying to change the world through a peer-to-peer model of school and community-based chapters.

Director of Media, Communications & Marketing is a senior strategic leader responsible for shaping, protecting, and amplifying the voice of SADD through a variety of channels. This role owns the full communications and marketing enterprise, from brand voice and media relations to digital strategy, content creation, campaign development, and strong storytelling. As a member of the Senior Leadership Team, this Director ensures that every public-facing communication reflects SADD's mission, advances organizational goals, serves grant compliance requirements, and builds lasting credibility with youth audiences, government partners, donors, and the public.

This is a high-visibility, high-accountability role suited for a seasoned communications professional who thrives at the intersection of mission-driven purpose, fast-paced creativity, flexibility and willingness to pivot, along with the ability to manage multi-channel marketing.

The role is remote; you will not report to a physical office. However, you may be required to be on-site at events and schools.

Reports to:

Executive Director

Classification:
Full-Time, Exempt | Senior Leadership

Direct Reports:
Media interns

• Develop, own, and execute a comprehensive multi-year organizational communications strategy, including national messaging, audience targeting, theme programs and correlating calendars, and alignment with the national strategies.
• Serve as the primary steward of the SADD brand while establishing identity standards, messaging consistency, and brand voice across all internal and external channels.
• Lead executive communications, including drafting leadership statements, board communications, organizational announcements, marketing templates and resources and, when needed, crisis messaging.
• Advise the Executive Director and Senior Leadership Team on communications positioning, reputational status and public affairs opportunities.
• Develop and maintain an annual marketing calendar that integrates campaigns, grant timelines, advocacy moments, and organizational milestones.
• Build, manage, and grow a proactive national media relations program that cultivates relationships with local, regional, and national media outlets across print, broadcast, and digital.
• Prepare executive leadership for media appearances, interviews, and public-facing events.
• Develop and distribute press releases, media advisories, talking points, op-eds, and media briefs for organizational initiatives, campaigns, and events.
• Monitor media coverage and press mentions; track share of voice, sentiment and report outcomes to leadership.
• Own and lead the organization's social media platforms, website strategy, SEO, and digital campaign infrastructure.
• Set and monitor performance benchmarks across all digital channels; produce regular analytics reports with actionable insights for leadership.
• Co-manage SADD’s website; ensuring content currency, functionality, accessibility, SEO optimization, and alignment with organizational priorities; manage web hosting and platform vendor relationships.
• Partner with field staff and State Coordinators to localize digital content that…