Marketing & Customer Experience Manager

Marketing & Customer Experience Manager - Full-Time

Long-Lewis Auto Group is seeking a Marketing & Customer Experience Manager to help tell our story in a way that is clear, human, and unmistakably different from traditional automotive marketing. This is not a traditional dealership marketing role. We do not rely on TV, radio, newspaper ads, keyword bidding, gimmicks, or pricing games. Instead, we have built a transparent, customer‑first automotive group—and this role exists to make sure customers understand why that matters.

• Brand Story & Messaging
  • Own and clearly communicate Long-Lewis’s differentiators, including:
    • No documentation fees
    • Non‑commissioned salespeople
    • No bogus markups
    • Radical pricing transparency
    • A genuinely different buying experience
  • Translate these principles into compelling stories customers want to share
  • Ensure consistent, authentic messaging across all customer touchpoints
• Website & Digital Experience
  • Overhaul, manage, and continuously improve the company website
  • Design a “best‑in‑class” digital experience that:
    • Clearly explains who we are and how we are different
    • Feels human, modern, and trustworthy
    • Builds confidence before a customer ever visits a location
  • Monitor website performance, traffic, engagement, and conversion rates
• Customer Retention & Loyalty
  • Develop creative strategies to stay connected with hundreds of thousands of past customers
  • Strengthen relationships through:
    • Email communication
    • Social storytelling
    • Community‑based engagement
  • Encourage repeat business and referrals without spam or hard selling
  • Communicate when and why it may be a good time for customers to buy again
• Reputation & Social Proof
  • Actively build and manage Long-Lewis’s online reputation
  • Highlight real customer stories, employees, and behind‑the‑scenes content
  • Develop organic social media content and authentic influencer partnerships
  • Focus on real people and real stories—no fake hype or over‑polished messaging
• Performance Tracking & Reporting
  • Track and report marketing performance metrics, including:
    • Website traffic and conversion rates
    • Lead volume and lead source attribution
    • Social media engagement and campaign performance
  • Review CRM lead performance monthly to ensure accuracy and actionable insights
  • Hold third‑party vendors accountable for performance and ROI
  • Provide consistent daily, weekly, and monthly reports to leadership
• Innovation & Experimentation
  • Test unconventional ideas that do not resemble traditional car dealership marketing
  • Continuously experiment, analyze results, and refine strategies
  • Use modern tools and technology (CRM platforms, analytics tools, AI tools) to increase efficiency

• Strong storytelling and brand communication skills
• Experience managing websites and digital customer experiences
• Comfort analyzing performance data and reporting results
• Ability to quickly learn and master new software and tools
• Strong judgment, creativity, and attention to detail
• Self‑directed, curious, and comfortable working without rigid playbooks

• Marketing, brand, or customer experience background (automotive experience not required)
• Experience with CRM systems, website analytics, and marketing technology platforms
• Understanding of organic social media and community‑based marketing

• Wants to manage paid ad budgets all day
• Believes marketing equals buying media
• Relies on cookie‑taked dealership tactics
• Requires rigid approval chains and fixed playbooks
• Measures success only by leads per dollar
• Cannot attribute results and outcomes from their work

• Improved website clarity, engagement, and conversion rates
• Stronger customer feedback and trust indicators
• Improved online and in‑market brand perception
• Increased repeat business, referrals, and organic growth
• Clear, data‑backed reporting on marketing performance
• Leadership alignment and feedback: “This finally feels like us.”

• Competitive salary ($60,000–$80,000 annually)
• Full benefits package
• Supportive, collaborative team environment
• Opportunity to make a direct, measurable business impact
• Work with a values‑driven company with deep community roots
• Join a trusted Alabama brand with over 110 years of success