Head of Digital

ABOUT US  Iconic British brand  ghd  is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world.

Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.  A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.  

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a  good hair day ! ROLE OVERVIEW  The person to recruit will have full management and coordination of all Ecommerce activities through the DTC website and overall digital business channels.  The role is strategic and crucial for the company as it will be focused in maintaining and increasing the growth and development of ghd's Digital Business.  

JOB PROFILE  Full responsibility and ownership of Ecommerce turnover and profitability targets, managing with the team all the activities related to the  website, in compliance with international guidelines and Brand strategy  Oversee and coordinate the digital business strategy & execution on Amazon and other third-party customers, in line with sell-out and profitability targets, ensuring strong brand presence, optimized product listings, competitive pricing, and effective promotional strategies  Definition of strategic, commercial and operational plans, in coordination with the team Digital Marketing and the other Depts involved  Full Ownership of turnover and volume forecasts, to be integrated within overall Demand Planning process to ensure alignment of stock with turnover forecasts  Definition of digital activation calendar and promotional campaigns, day-to-day operative execution management, directly and coordinating the assigned teams for full compliance with deadlines  Close collaboration with the Digital Marketing team to optimise spending, assigned bdg and to achieve traffic, conversion and profitability targets  Report and analysis of KPIs for monitoring both  and 3P sites' business, in order to identify opportunities to maximise results and return on investment  Analysis, actions and tests to improve conversion rate and performance of  site, either directly or by supporting/coordinating the assigned team  Support to the identification of gap of CRM strategies and future evolutions and how to maximise the value of e-commerce customer life cycles  Close collaboration with HQ for, mainly focused on: data and performance analysis, business plan alignment, development & production of all materials and digital assets required for the implementation of plans, opportunities & new ideas  KEY SKILLS & EXPERIENCE  At least 6-8 years of experience in Ecommerce and Digital Business roles, with demonstrable skills on the ability to achieve excellent results and performance, in similar and preferably premium contexts (beauty, fashion, accessories in premium market segments) Experience in coordinating resources and small teams  Team working and collaborative mindset  Strategic mindset, Operations excellence & problem solving attitude  Ability to manage multi-projects, complexity and prioritisation in urgent/critical situations  Strong expertise in terms of site usability, in order to optimise the experience and digital journey of consumers on   Analytical and synthesis skills, problem solving and proactivity  Excellent knowledge of digital analysis tools and CMS competence  Passion, enthusiasm, positive energy both within the ghd team and with external partners  Excellent knowledge of English, written and spoken

What we…