Head of Ecommerce

ABOUT US

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Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK's number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!
ROLE OVERVIEW
We are looking for an experienced and results-driven Head of Ecommerce to lead and accelerate the growth of our Direct-to-Consumer business. This role will have full ownership of Ecommerce turnover and profitability, defining the strategic direction and ensuring operational excellence of . The Head of Ecommerce will lead a team of two dedicated Ecommerce professionals and play a pivotal role in driving sustainable digital growth, ensuring strong commercial performance, brand consistency, and seamless execution.

The role has the potential to evolve in scope, including ownership of the Ecommerce marketplace channel, with the opportunity to take on full management of the Digital Department. A solid understanding of the broader digital ecosystem — including performance marketing, CRM, and digital analytics — is considered a strong advantage.
JOB

ROLE AND RESPONSIBILITIES
Ecommerce Strategy & Commercial Ownership
Full accountability for Ecommerce turnover, margins, and profitability targets
Definition and execution of strategic, commercial, and operational plans
Development and management of the digital activation and promotional calendar
Demand planning, forecasting, and close alignment with Operations to ensure stock availability
Ongoing market analysis and competitor benchmarking to identify growth opportunities
Website Management & Conversion Optimization
End-to-end management of (homepage, category pages, PDPs, promotions, product launches)
Continuous performance analysis and testing (CRO) to improve conversion rate and customer journey
Close collaboration with Digital Marketing to optimize traffic quality, ROAS, and overall profitability
KPI monitoring and structured weekly/monthly performance reporting
Leadership & Cross-Functional Collaboration
Direct management, coaching, and development of a team of two Ecommerce specialists
Coordination with Digital Marketing, PR, Social, and Influencer teams to ensure fully integrated campaigns
Alignment with HQ on performance tracking, digital roadmap, and implementation of best practices
KEY SKILLS & EXPERIENCE
6–8+ years of experience in Ecommerce or Digital Business roles
Strong experience in DTC Ecommerce management (strategy and hands-on execution)
Proven experience in team coordination and leadership
Strong analytical mindset with excellent knowledge of digital analytics tools
Excellent English (written and spoken)

What we offer:

A dynamic environment in a fast-growing company;
Training:
We support everyone's professional growth and believe in lifelong learning;
Personal Pc and…