Marketing Growth Strategist

About the company  team blue is an ecosystem of 60 paas and saas brands operating in 22 european countries, serving 3‑5million smb customers with domain, email, hosting, e‑commerce, server solutions and specialist saas tools such as compliance, marketing and collaboration products.
About the hub  the team blue hub is an internal startup created to deliver a unified, intelligent experience across all team blue brands, leveraging ai to accelerate workflows.
role as a marketing growth strategist  you will define and execute the communication, engagement and conversion strategy for the hub within a small cross‑functional squad. you will own the full growth lifecycle, from understanding user behaviour to shaping cross‑brand journeys, designing notifications, and running conversion experiments that drive activation, engagement and long‑term adoption.
key responsibilities   translate product capabilities and cross‑brand use cases into clear, crisp customer‑facing messaging.
design and iterate cross‑brand notifications in‑product, ctas, onboarding nudges and conversion experiments.
build and execute multi‑channel communication programs (email, in‑product messaging, etc.) with a focus on activation, engagement and adoption.
define hypotheses, run a/b tests, analyse results and scale successful experiments.
instrument tracking, monitor funnel and engagement metrics, continuously improve ctr, activation, conversion, engagement and cross‑brand adoption.
use ai‑assisted analytics, automation and segmentation tools to support experimentation, personalisation and performance analysis.
collaborate closely with product, data and engineering on event triggers, segmentation logic, journey design and communication strategy.
write high‑quality copy for notifications, landing pages and lifecycle communications, shipping quickly with a bias toward action.
profile   5+years of experience in growth, product lifecycle or digital marketing, preferably in a startup or scale‑up environment.
strong background in saas platforms serving smb/prosumer customers.
proven ability to own growth outcomes end‑to‑end, defining kpis and delivering measurable impact (ctr, activation, conversion, retention, adoption).
hands‑on experience with experimentation, a/b testing and growth loops.
fluency in analytics, event schemas, funnels, cohorts and behavioural signals.
comfort with modern growth tooling, lifecycle automation, segmentation, personalisation and ai‑supported workflows (ai experience strongly preferred).
excellent copywriting, positioning and storytelling skills for saas products.
strong communicator, collaborative and autonomous, able to thrive in a fast‑paced, cross‑functional environment.