Marketing Coordinator

Job Title: Marketing Coordinator
Location: Florence, KY, 41042
Pay Range: $52,000 - $56,000

Assist in the overall marketing of Turfway Park, including promotions, special events, advertising, digital, and social media efforts that build business and customer loyalty.

• Coordinate assigned gaming‑related special events, including planning, organizing, and managing events within the facility to provide high‑quality guest service internally and externally.
• Emcee drawings, giveaways, and special events via microphone system to both small and large live audiences.
• Assist in executing casino promotions and player development events, ensuring objectives and budgets are met.
• Direct support staff, contractors, and vendors to successfully accomplish promotions and special events.
• Coordinate event needs with Food & Beverage, IT, Security, Players Club, and other departments.
• Generate material requests, check requests, and support materials, ensuring invoices are paid promptly.
• Communicate all details of special events to the Director of Marketing.
• Meet with Food & Beverage and Marketing departments regularly to ensure events and promotions are executed properly.
• Write, edit, and proofread marketing copy for accuracy.
• Assist with creating property brochures, newsletters, posters, and website content.
• Schedule and coordinate all marketing signage, including the digital content management system for TVs/audio, exterior building, and main entrance.
• Provide information and explain Players Club benefits, property amenities, and marketing programs to guests.
• Assist the Director of Marketing with social media content and develop engaging posts.
• Monitor social channels for guest feedback, fostering dialogue and building relationships.
• Manage communications on social media sites, ensuring Turfway Park is portrayed positively.
• Develop and maintain relationships with guests through exceptional interpersonal skills and guest service.
• Collaborate with other departments to meet their marketing needs.
• Perform various administrative responsibilities.
• Other duties as assigned.

• Excellent oral and written communication skills.
• High level of professionalism and ability to work under pressure.
• Exceptional guest service skills.
• Ability to work in a fast‑paced environment and collaborate with internal departments.
• Represent Newport Racing & Gaming’s image and reputation.
• Maintain professional working relationships with personnel.
• Lift up to 25 lbs.

• College degree in Marketing, Business, or related field preferred.
• Minimum of one year experience in creating and coordinating special events and/or promotions preferred.
• Minimum of one year gaming experience preferred.
• Skills with audio/video equipment preferred.
• Proficiency with Microsoft Office and player tracking systems preferred.
• Ability to obtain a valid KHRC license.

The employee’s physical demands include frequent sitting or standing; walking; using hands to handle objects, tools, and controls; reaching with hands and arms; climbing or balancing; stooping, kneeling, crouching, or crawling; and talking or hearing. The noise level is usually moderate to loud.