Associate Director HCP Marketing and Field Promotion

Overview

The Associate Director, Field Promotions holds the role of developing, implementing and optimizing field-based and omnichannel tactics to increase HCP awareness and adoption of a new pharmaceutical product for COVID-19. This role will also be responsible for developing impactful two-way communication streams with the field force and importantly, be the Plan of Action (POA) meetings champion – assuring all brand elements of launch and POA meetings are coordinated flawlessly.

This position requires a thorough understanding of the pharmaceutical industry, HQ-based marketing strategy and tactics, and salesforce experience – with an ability to collaborate and coordinate with internal and external Shionogi stakeholders.

• Strategic Planning:
  Develop and implement integrated field promotion strategies to drive product awareness and adoption among target HCPs
• Campaign execution and management:
  Oversee the planning and execution of promotional campaigns, ensuring compliance with regulatory guidelines and industry standards
• Performance Monitoring and Optimization:
  Analyze data and Key Performance Indicators (KPIs) to drive improvements and new programs, addressing gaps in performance as part of an overall Commercial Excellence blueprint
• Omnichannel Leadership:
  Become the brand‑team subject matter expert on omnichannel strategy and program execution, ensuring impactful integration of non‑personal and personal promotion initiatives, including relevant direct‑to‑patient programs in the field
• Training and Development:
  Partner with Commercial Operations to support field‑based training initiatives relevant to functional area
• Meeting Planning and Execution:
  Act as “POA/Launch Meeting Champion” for Brand Team, ensuring brand programs and logistics are well coordinated and represented at Sales meetings
• Cross‑functional
  
  Collaboration:
  
  Work closely with Sales, Market Access, Medical Affairs, Commercial and Field Operations and RC (Review Committee) teams to ensure timely and consistent deployment of tactics and overall brand messaging – ensure ‘one voice’ to customers
• Sales Communications and Liaison:
  Develop and implement effective two‑way communications, becoming the brand team liaison with the Salesforce
• Agency and Budget Management:
  Effectively manage relationships and budgets with promotional agencies and vendors to ensure optimum development of tactics and cost‑effective use of resources

• Education:
  
  Bachelor’s degree;
  Advanced degree (MBA, MS, etc.) is a plus
• Experience:
  
  Minimum of 6-8 years of experience in sales and marketing roles in the pharmaceutical industry is required, with 1-3 years in a leadership role (Marketing and/or Sales) preferred. Experience managing agency partners and budgets required. Launch experience preferred and anti‑viral/COVID‑19 experience is a plus.
• Specialty Focus:
  Primary care/urgent care experience highly preferred

• Strong analytical, planning, and communication skills, with demonstrated ability to adapt quickly in a fast‑paced environment
• Excellent communication and interpersonal skills
• Ability to lead and influence others, with and without authority
• Proven ability to collaborate with cross‑functional teams and external stakeholders
• Ability to work with agility with an innovative and growth mindset
• Has a positive “hands on” attitude, able to be flexible and agile, take ownership and be accountable

• Ability and willingness to travel domestically and internationally as required (up to 25%)
• Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week

The base salary range for this full‑time position is $165,000 - $195,000. Individual pay is determined by several factors, which include but are not limited to: job‑related skills, experience, and relevant education or training. The range does not include the comprehensive benefits, bonus, long‑term incentive, applicable allowances, or any additional compensation that may be associated with this role.

Shionogi Inc. is an equal opportunity employer supporting individuals…