Executive Director, Brand Lead

Overview

Reporting to the VP of Marketing, the Brand Lead will be responsible for developing and implementing all elements of the US Brand Strategy for a novel 3CL protease inhibitor for the prevention of SARS‑CoV‑2 infection (COVID‑19). Working with both internal and external partners, as needed, the Brand Lead will be responsible for the cross‑functional launch planning and execution and will be ultimately responsible for the overall success of the Brand.

The ideal candidate will be “hands on” and have the ability to create a superior end‑to‑end customer experience with a mindset for growth and a “play to win” attitude. The candidate should possess strong leadership qualities that foster innovation, motivation, collaboration, and energy across the organization.

Responsibilities

• Lead the cross‑functional planning and coordination of all aspects of launch including HCP and Consumer marketing, sales, market access, medical, supply, and forecasting.

• Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan.

• Direct the design and execution of the commercial strategy and tactical planning to build a successful new Brand for market entry.

• Lead the Brand Team to ensure development and execution of all elements of the Brand strategy including the marketing platform, positioning, core messaging, DTC strategy and launch planning/activities.

• Oversee all key aspects of market understanding and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional materials development.

• Lead and manage a Brand team to achieve defined launch‑related objectives and metrics.

• Oversee optimal HCP and Consumer vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy.

• Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs, congresses, speaker programs and other external/internal engagement activities.

• Collaborate closely with Market Access teams and external stakeholders to understand, design and implement plans to remove barriers and facilitate product uptake in market.

• Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success.

• Collaborate closely with field functions to create optimal field infrastructure design / sizing, training, and foster highly collaborative relationships with field management.

• Establish credibility and build mutually respectful relationships with senior leadership in the US.

• Ensure a very high level of understanding of the relevant science and product data, as well as of marketplace, competitive and external stakeholder dynamics.

• Create, track and regularly present launch readiness activities and key performance indicator planning to senior management.

• Ownership and oversight of all analytical and financial activities, including forecasting, ROI assessments, demand planning and budgeting activities.

• Lead and manage a brand team to achieve defined launch‑related objectives and metrics.

Minimum

Job Requirements

Qualifications

• Bachelors’ degree in marketing (or a similarly relevant field); MBA / Advanced Degree highly preferred.

• Minimum fifteen (15) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least five (5) years in strategic marketing roles with both HCP and DTC experience.

• Experience leading and managing a cross‑functional launch team to achieve defined launch‑related objectives and metrics.

• Experience should include senior level marketing responsibility (e.g. Senior Director, Marketing) for one or more products, successful with product launch execution and positioning within the primary care arena, have knowledge and experience of challenges in the Primary Care Market.

• Sound knowledge and experience in creating a marketing strategy in line with the business goals combined with a solid understanding of other areas such as market research, strategic planning, market access,…