Channel Programs Lead — Distributor & Operations
Listed on 2026-10-12
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Sales
Business Development, Sales Manager, Sales & Marketing -
Business
Business Development, Sales & Marketing
We are seeking a results-driven Channel Program Specialist to join our Fluid & Motion Control Business Unit. This role plays a critical part in driving distributor sales growth, increasing market penetration, and maximizing channel performance across our distribution network.
As a key partner to Channel Sales, Distributor Leadership, Marketing, and Business Unit teams, you will leverage programs, incentives, analytics, and strategic initiatives to help distributors grow revenue and increase share in key markets. While approximately 75% of the role is focused on program administration, analytics, and operational execution, the primary objective of these activities is to enable sales growth and improve distributor performance.
The remaining 25% of the role involves direct engagement with sales teams and distributor leadership to develop and execute growth strategies, monitor performance, and drive commercial results.
In This Role, Your Responsibilities Will Be:
Channel Growth & Program Management
- Drive adoption and effectiveness of distributor sales programs designed to increase revenue, market share, and customer acquisition.
- Manage key channel growth initiatives including inventory programs, point-of-sale tracking, rebate programs, MAP administration, pricing initiatives, co-op funding, training certification programs, stock programs, and sales incentive campaigns.
- Partner with distributors to identify growth opportunities and provide the tools, resources, and support necessary to achieve sales objectives.
- Develop and maintain business planning tools, onboarding materials, sales playbooks, program documentation, and channel resources that enable distributor selling effectiveness.
- Serve as a primary contact for distributor requests related to marketing support, digital commerce initiatives, promotional content, product demonstrations, and sales enablement resources.
Distributor Engagement & Sales Performance
- Lead and enhance the Mutual Action Planning (MAP) process to establish measurable growth objectives, monitor performance, and drive accountability across the distributor network.
- Track distributor KPIs and sales performance metrics, providing actionable insights and recommendations to improve results.
- Collaborate with distributor leadership and regional sales teams to identify revenue opportunities, close performance gaps, and support strategic growth initiatives.
- Support planning and facilitation of distributor sales meetings, advisory councils, business reviews, and commercial communications focused on growth and performance.
- Partner with Channel, Sales, Marketing, Pricing, and Business Unit leaders to execute channel strategies that accelerate sales and improve customer engagement.
- Manage pricing and discount communications to ensure distributors can effectively compete and capitalize on market opportunities.
- Maintain centralized channel pricing, program, and incentive information to support timely sales execution.
Business Analytics & Continuous Improvement
- Analyze distributor sales trends, market opportunities, program participation, and channel performance to identify areas for growth.
- Share customer, market, and distributor insights with internal stakeholders to improve sales strategies and program effectiveness.
- Recommend and implement process improvements that increase channel engagement, simplify operations, and enhance revenue generation.
- Measure and communicate program ROI and business impact through dashboards, reporting, and performance analytics.
- Support the development of best practices that drive distributor productivity, accountability, and sustainable sales growth.
Who You Are:
You combine analytical thinking with a strong commercial mindset. You use data to identify opportunities,…
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