Social Media Manager

Overview

Compensation: $77,000 - $118,000 based on experience and credentials

Location Type: Hybrid

Position Type: Full Time

The Social Media Manager is a critical, hybrid role responsible for driving the brand's social media presence through both strategic platform management and on-the-ground content production. The Social Media Manager is not desk‑bound; the individual must skillfully manage time, balancing daily digital operations with frequent travel to capture and create compelling field content. The role will be the engine behind the social content output across various social media channels, including Tik Tok, Instagram, You Tube, and all existing and emerging platforms.

This individual is responsible for the day‑to‑day operations of social media channels, including monitoring, reporting, and tracking of all activities.

• Develop, manage, and execute a comprehensive monthly content calendar that effectively integrates field‑created media with planned digital campaigns
• Write platform‑specific copy, ensuring the tone is conversational, clear, and aligned with overall Suncoast brand messaging
• Monitor all social channels, responding promptly and professionally to comments, direct messages, and mentions to foster a vibrant online community
• Provide process support to the escalation teams to promptly respond to any required private or public messages or comments
• Plan, travel to, and capture engaging content at Suncoast Credit Union events, key locations, and member/customer sites
• Identify, pitch, and manage potential influencer and creator partnerships (Finfluencers, local community creators) to expand Suncoast's reach and establish credibility with new audiences
• Identify and develop compelling member stories, customer testimonials, and behind-the-scenes content suitable for various social platforms in a proactive manner
• Produce high‑quality, raw content on the spot, including short‑form video clips, photography, and live streams, using professional or mobile equipment
• Plan, script, and produce compelling short‑form video content designed for platforms like Tik Tok, Instagram Reels, You Tube, and others
• Develop a consistent pipeline of video concepts, focusing on quick‑hit financial tips, educational explainers, and relatable member‑centric stories
• Coordinate and film in‑house talent (employees and subject matter experts) to create authentic, engaging content that humanizes the Suncoast brand
• Embody a solutions‑oriented approach to the work, executing unconventional strategies to grow the follower base and increase key engagement metrics aggressively
• Track, measure, and analyze performance data for all social media initiatives, generating clear, actionable reports to inform future strategy
• Maintain knowledge and understanding of current trends, laws, and issues affecting the area of expertise
• Attend educational events to increase professional knowledge
• Complete annual compliance and info security training to understand employees' role in maintaining effective compliance and security programs

• Bachelor’s degree in Marketing, Digital Media, Journalism, or a related field
• A minimum of 4 years of experience managing professional social media accounts, with a strong portfolio demonstrating successful growth and content creation
• Proven experience in a hybrid field‑based or event‑driven content role is essential
• Deep, practical knowledge of major social media platforms and analytics tools
• Advanced skills in mobile videography and photography
• Proficiency in content creation software (e.g., Canva, video editing apps) required
• Resourceful, collaborative and possesses a plethora of ideas on how to bring to life social content under tight timelines
• Must be a highly creative, self‑motivated, and flexible individual capable of managing a split schedule between office/home desk work and travel/fieldwork
• Must possess a valid driver’s license and the ability to travel frequently to various local or regional locations as needed
• Ability to prioritize tasks by effectively managing competing and changing priorities to meet deadlines
• Accurate, detail‑oriented, and organized with task management
• Ability to analyze…