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Social Media Specialist

Job in Gulf Breeze, Santa Rosa County, Florida, 32562, USA
Listing for: Innisfree 62s
Full Time position
Listed on 2025-12-30
Job specializations:
  • Creative Arts/Media
    Digital Marketing
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Location: Gulf Breeze

Social Media Specialist page is loaded## Social Media Specialist locations:
FL - Gulf Breezetime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JREQ-Innisfree Hotels is an inclusive workplace that fosters a culture of care where employees genuinely matter, and their voices are heard.
*
* Location:

** Innisfree Hotels Inc.

We are growing and seek to add an experienced and enthusiastic Social Media Specialist to our creative team. You will be responsible for the day-to-day tasks of our company's social media properties. Your passion for social media as a communications tool will result in adopting and implementing social media best practices across all social media channels under the direction of our Social Media Manager.

A successful candidate will be an excellent communicator, a versatile creative writer, a graphic design enthusiast, and a team player. You will actively participate in data collection and analyses to improve the company’s social media practices over time.
** Essential

Job Duties:

*** Developing social media content plans consistent company’s brand identity and message goals.
* Creating consistent, meaningful content on all social media platforms, including writing and editing posts, improving customer engagement, and promoting social media campaigns.
* Utilizing software platforms to create and pre-schedule posts
* Managing a high volume of daily social media posts for multiple properties
* Communicating with social media followers promptly and responding to multiple platform queries and reviews.
* Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
* Maintains accurate event listings and brand integrity on third-party websites with resort partners.
* Collaborating and suggest recommendations for optimal results.
* Staying up to date on best practices and emerging trends in social media and recommending strategy changes to improve customer engagement
* Assists marketing operations in developing special social media design requests
* Assist in Influencer outreach and intake, including strategies, deliverables, and priorities, and execute collaboration campaigns.
* Performing other duties when needed.
*
* REQUIRED QUALIFICATIONS:

*** Ability to learn subject matter related to numerous properties, including specific brand guidelines.
* Fluency in various social platforms is a must.
* Proficiency using Microsoft Office Suite is required, and knowledge of Adobe Creative Suites, HTML, CSS, is a plus
* Understanding of the marketing industry and its best practices
* Proven capability of managing multiple marketing campaigns in a professional work environment required.
* Must be organized, detail-oriented, and able to prioritize work on multiple projects simultaneously
* Must be able to work efficiently in a fast-paced, high-volume work environment
* Must possess a valid state driver’s license
* Photography and videography experience is preferred
* Experience in tourism marketing is preferred
* Willing and able to (at times) work odd or irregular hours, including nights, weekends, and holidays
* Able to work in sunny, hot, humid, cold, and rainy conditions

Innisfree Hotels will invest in you, if you invest in you. We are a fast-paced, expanding company and we need team members who thrive on challenge, seek responsibility and value our culture to lead us into the next generation of growth.
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