Senior Principal, Digital Product Design, Nike Direct

The Senior Principal Designer will define the look, feel, and strategic vision of Nike's digital experiences and platforms. As the most senior designer on the team, the role leads the largest and most complex projects, develops expert-level design craft, and leads multiple dimensions of experience definition. The role partners with senior leaders and VPs across the company to create a product vision and guide and shape the design from beginning to end.

The position sits within the Nike Direct Digital Product Design team, which is responsible for , Nike App, SNKRS, and Nike Stores across the globe, and reports to the Senior Design Director while serving on the Nike Direct Design Leadership team.

• Use design, technology, and creative leadership expertise to craft world-class digital experiences for consumers, elevate the Nike brand, and create distinction in the marketplace.
• Define and validate future-state product experiences through rapid exploration, prototyping, and strategic design thinking that balances consumer, business, and technical needs.
• Partner across Product, Engineering, Research, and Design to inspire teams, shape strategy, align stakeholders, and communicate compelling experience concepts that influence executive decision-making.
• Lead category-defining initiatives that drive innovation and measurable business impact, shape industry conversations, and establish Nike as a leader in digital experience design.
• Elevate design excellence by mentoring talent, championing exceptional craft, and raising the quality and impact of work across the organisation.
• Shape product and market strategy through cross-functional leadership, strategic influence, and alignment around key business priorities.
• Develop a deep understanding of brand, business, sport, culture, and consumer needs to create differentiated experiences that drive results.
• Champion an inclusive, collaborative, and high-performing design culture by leading initiatives that strengthen community, capability, and organisational impact.
• Partner with global and geo-led Nike Direct business teams to translate their strategies into shipped experiences for consumers.
• Collaborate with Product, Engineering, Data Science, Marketing, Brand Creative, and Store Athletes to deliver industry-defining, innovative work that inspires customers and creates deeper engagement with digital platforms and experiences.

• Bachelor's degree in business or design; will accept any suitable combination of education, experience, and training.
• 10+ years of digital design or relevant experience in the design industry, with a portfolio showcasing innovative and complex digital experience.
• Proven experience shaping consumer-facing digital products that drive adoption, engagement, personalisation, conversion, and long-term loyalty.
• Recognised leader whose expertise, entrepreneurial spirit, vision, and business acumen influence strategy across teams, functions, and executive stakeholders.
• Strategic thinker who connects consumer needs, business priorities, and market opportunities to architect impactful digital experiences.
• Deep expertise in information architecture, interaction design, and visual design, with a proven ability to craft exceptional end-to-end digital experiences.
• Demonstrated ability to navigate ambiguity, leverage data and research, and identify opportunities that drive consumer and business impact.
• Demonstrated ownership and leadership in driving complex, high-impact initiatives that unlock new opportunities and create meaningful consumer and business value through innovation.
• Expertise in modern design, prototyping, and AI-powered tools such as Figma, Cursor, and Claude, with the ability to rapidly move from concepts to code.
• Exceptional communicator and storyteller who distils complex ideas into compelling narratives, builds alignment, influences strategic decisions, and inspires action across teams and leadership.
• Demonstrated excellence in visual, motion, and narrative design, with exceptional attention to detail and a commitment to delivering high-craft and high-quality digital experiences.
• Operates with a high degree of autonomy, building strong cross-functional partnerships and navigating complexity to drive alignment, decisions, and outcomes.
• Familiarity with , Nike App, SNKRS, and other sport, fashion, social, and content/commerce platforms.
• Live and breathe sport.
• Architect of entire product ecosystems, with experience…