Sales Director

Location: Daytona Beach Shores

Sales Director

MCR Hotels

Hampton Inn Daytona Beach Shores SECTION ONE: MCR Universal Role Standards Executive Summary

CLEANLINESS and FRIENDLINESS!

AREAS OF EXCELLENCE

• Happy Guests
• Spotless Cleanliness
• Product Consistency & Quality
• Teamwork

Duties and Expectations

• Happy Guests
• Guest Relations:
  Greet guests happily upon arrival and throughout their stay with a smile.
• Name Use:
  Use the guests’ names whenever possible, ensuring they feel properly welcomed.
• Guest Satisfaction:
  All Team Members work together to contribute to great guest satisfaction scores.
• Recovery:
  Ability to handle challenging guest situations with hospitality and a sense of urgency.
• Hotel Knowledge:
  Strong knowledge of all features of the hotel facility and amenities.
• Events:
  Awareness and support for all groups and events at the hotel.
• Technology:
  Understanding of relevant technology for each role.
• Phone Etiquette:
  Answer all incoming calls with friendly service using the approved greeting.
• Teamwork
• Communication:
  Communication between Team Members should be clear, honest, and professional.
• Can Do Attitude:
  Willing to stretch beyond traditional role to meet the needs of the business and MCR’s guests.
• Collaboration:
  
  All Team Members at all levels must be committed to working together to create a welcoming environment for guests and an effective, positive workplace.

SECTION TWO:
Sales Director, Role

Specific Duties and Expectations

• Meeting and Exceeding Group Booking Goals
• Increase Average Daily Rate and Occupancy Growth
• Growing Market Share on Annual Basis
• Revenue Maximization and Expense Control Sales and/or Events Department Oversight
• Maintain Client Relationships & Networking

Other Duties And Responsibilities

• Meeting and Exceeding Group Booking Goals
• Proactively develop quantifiable action plans and conduct site inspections.
• Increase Average Daily Rate and Occupancy Growth
• Develop and execute strategic plans in support of achieving optimal occupancy and ADR growth.
• Growing Market Share on Annual Basis
• Coordinate with revenue and pricing team to focus on building pipelines for key dates and soft periods.
• Secures new business and demonstrates the ability to be proactive.
• Revenue Maximization and Expense Control
• Maximize total revenues and control expenses to meet and exceed hotel profitability objectives.
• Sales and/or Events Department Oversight
• Oversee operations of the hotel sales function including sales, follow-up and sales administration.
• Execute and support the operational aspects of business booked, including generating proposals, writing contracts and customer correspondence.
• Oversee the event management of group bookings and ensure seamless on-property experience with friendly service for all contracted customers. Carries out the MCR standard to have a clean, spotless, well‑organized and safe hotel at all times.
• Need to receive great guest satisfaction scores.
• Maintain Client Relationships & Networking
• Build and maintain professional and active relationships with clients, third‑party meeting planners, referral sites, and other key sources as lead generators.
• Maintain strong visibility in local community and industry organizations by positively representing the hotel on site visits, trade shows, and sales calls.
• Attend any meetings and any other functions required by the hotel or management, even outside typical office hours.

SECTION THREE:
Qualifications & Requirements Qualifications

• Bachelor’s or Associate’s Degree Preferred.
• Work Experience:
  
  Previous supervisory experience preferred. Progressive experience in the hospitality, hotel, restaurant, or service industry, including Rooms and Food & Beverage departments preferred.
• Must have a positive attitude and willingness to learn.
• Possess highly developed verbal & written communication skills.
• Ability to influence others, negotiate, provide friendly service and possess professional selling skills.
• Must be able to work independently and simultaneously manage multiple tasks.
• Must have attention to detail, meet deadlines and demonstrate strong organization and presentation skills.

Physical Working Demands & Working Environment

• Stand or remain in a stationary position for long periods of time (3-4 hours at a time).
• Type on…