Digital Marketing Specialist

Digital Marketing Specialist at Gulfside Healthcare Services

Reporting to the Director of Public Relations, this position assists with developing and executing digital‑based marketing strategies and initiatives to support the organization and maintain its brand. The role ensures the quality and effectiveness of digital marketing campaigns while maintaining a public relations mindset, including digital advertising, website maintenance and performance analysis, search engine optimization, and comprehensive digital‑marketing strategy development. As part of the Department of Public Relations, the specialist participates in special events and other public relations functions on a regular basis.

• Bachelor’s degree required; public relations, marketing, advertising or related program preferred
• Minimum of 1 year of experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans
• Certifications from Hub Spot, Adobe, and Google preferred

• Create and execute comprehensive digital‑marketing projects and campaigns, including ideation, creation of collaterals, dissemination via digital channels and measurement and analysis of impact.
• Manage analytics tools to continually evaluate and improve the effectiveness of digital marketing campaigns to increase digital marketing impact on company goals.
• Develop, monitor and analyze results of email marketing campaigns as they connect to ongoing digital marketing campaigns and initiatives.
• Maintain the organization’s Google Ads Grant by executing search marketing tactics including bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, etc.
• Present regular performance reports and effectively communicate strategies and performance trends to develop strategies based on the data.
• Measure, manage and optimize webpages for SEO strategy efforts.
• Review and actively manage company website, various online company listings, Google My Business pages, and other online assets.
• Develop the social media strategy by creating, scheduling and planning of social media posts, video storytelling and other content for online delivery via social media, digital advertising, email and print.
• Maintain and build upon existing web tracking to ensure all facets of the business can be analyzed utilizing tools such as Google Analytics and Google Tag Manager.
• Maintain the organization’s online reputation by overseeing consistency and accuracy of information published online about the organization, responding to and/or reporting information as needed, on platforms including Google My Business, Yelp, and other review sites.

• Experience with Google Ads, Social Media Ads, Social Media Analytics, Meta Business Suite, Google Analytics and Google Tag Manager; certifications are preferred.
• Knowledge and experience in SEO, SEM and social media marketing.
• Knowledge in branding and tone.
• Knowledge in basic graphic design utilizing Adobe programs (Photoshop, Illustrator, InDesign, etc.).
• Knowledge and experience with using Hub Spot and its features as a digital marketing platform;
  Hub Spot certifications are preferred.
• Knowledge of additional design and marketing programs such as Canva and Mail Chimp.
• Knowledge of photography and videography, including shooting, editing, video transitions, voiceovers, music, to create content.
• Demonstrated ability to analyze campaign data to drive marketing strategies and derive actionable insights from data.
• Excellent oral, written, interpersonal and communication skills.
• Ability to work in a dynamic, fast‑paced environment, handling multiple assignments simultaneously while meeting deadlines.
• Ability to initiate, coordinate and organize projects/tasks through to completion in a timely manner with a high degree of accuracy and quality.
• Strong interpersonal skills; a team player, positive and innovative thinker.
• Desire to keep up to date with trends, emerging platforms, industry updates, etc.

Seniority level:
Entry level

Employment type:

Full‑time

Job function:
Marketing and Sales

Industry: Hospitals and Health Care