Business Development Representative, East

Business Development Representative, East

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Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting‑edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home.

We deliver 24x7 AI‑accelerated, human‑validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA‑backed action—all powered by the brightest minds and the latest AI. Since 2012, we've helped organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction. Innovation isn't just a buzzword here; it’s our DNA.

We pioneered the first MOBILESOC app for on‑the‑go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We’re transforming how security teams work, and you could be a part of it.

You are a highly motivated, curious, and proactive Business Development Representative (BDR) who plays a central role in accelerating revenue. You blend classic outbound prospecting skills with modern AI‑driven workflow automation to generate new business opportunities across your assigned territory and target accounts. You’re comfortable working at the intersection of Marketing, Sales, Partners, and Operations. You understand how to prioritize accounts using intent, behavior, and data signals.

You thrive in a fast‑moving environment where you own your daily workflow, identify opportunities independently, and consistently create qualified sales meetings.

The ideal candidate is energized by pipeline creation and high‑volume outbound outreach, while balancing strategic account penetration with consistent meeting‑request cadences. This individual effectively leverages AI tools for research, personalization, content creation, and productivity, and collaborates closely with Demand Generation Associates to coordinate campaigns, event follow‑up, and outbound execution. They proactively seek opportunities to optimize workflows, automate repeatable tasks, and improve speed‑to‑lead.

This is an ideal role for someone who wants to contribute to a fast‑growing cybersecurity company and grow quickly into more senior sales or marketing roles.

• Execute high‑quality outbound sequences using email, calls, social, and event‑based outreach to generate meetings and sales‑qualified opportunities.
• Own 100% of follow‑up for all inbound and event leads with speed and precision, meeting SLA expectations.
• Run a mix of account penetration cadences and meeting‑request cadences aligned to quarterly goals.
• Personalize outreach using AI‑generated insights, summaries, talk tracks, and message variations tailored to persona, industry, and buyer triggers.
• Partner with Demand Generation Associates to co‑build and execute outreach around events, webinars, campaigns, and competitive takeout plays.
• Work with Account Executives to identify target accounts, build outbound territory plans, and review weekly account engagement.
• Share prospect and market insights with Marketing to influence campaign direction and strengthen messaging.
• Support partner‑led events and co‑marketing programs (Microsoft, Stratascale, VARs) by driving registrations, attendance, and post‑event conversions.
• Use AI for account research, persona summaries, objection handling, call preparation, and drafting first‑pass email versions.
• Leverage automation and workflow tools to streamline repetitive tasks, maintain consistent follow‑up, and optimize productivity.
• Maintain and refine AI‑assisted cadences, templates, and snippets in Groove or Clari to continuously improve performance.
• Document best practices, conversion patterns, and outreach learnings for ongoing optimization.
• Log all outbound and inbound…