Store Manager - Rent Pro Equipment

The General Manager leads the rental store and assigned territory by driving sales growth, operational excellence, and profitability. This role is accountable for branch-level P&L performance, ensuring alignment with company strategy while building a high-performance culture centered on safety, revenue and operational accountability, and customer satisfaction.

The General Manager leads the rental store and assigned territory by driving sales growth, operational excellence, and profitability. This role is accountable for branch-level P&L performance, ensuring alignment with company strategy while building a high-performance culture centered on safety, revenue and operational accountability, and customer satisfaction.

• Lead, coach, and develop sales teams to achieve revenue, market share, and profitability targets.
• Drive customer acquisition, retention, and expansion strategies to maximize long-term growth.
• Collaborate with executive leadership to execute sales strategies and competitive positioning.
• Set clear sales goals, track performance, and implement corrective action plans as needed.
• Actively participate in key customer relationships and major contract negotiations.

• Oversee daily branch operations with a focus on efficiency, fleet utilization, service quality, and safety.
• Partner with the VP of Operations to improve processes, productivity, and cost management.
• Ensure equipment availability, readiness, and delivery meet customer expectations.
• Champion compliance with company policies, regulatory standards, and operational best practices.
• Conduct quarterly operational and market reviews to maintain competitiveness.

• Hold full P&L responsibility for branch performance.
• Develop and manage budgets, forecasts, pricing, and expense control measures.
• Drive profitability through disciplined revenue growth and cost optimization.