Area Leasing & Marketing Manager - Tallahassee

Area Leasing & Marketing Manager - Tallahassee

Department: Marketing & Leasing

Employment Type: Full Time

Location: Corporate

Reporting To: SVP Marketing

* This position will assist the following properties:
Stadium Centre, 601 Copeland, University Village, U Club on Woodward*

The Area Leasing and Marketing Manager will develop and implement the Strategic Marketing Plan (SMP) in collaboration with property and regional leadership, driving effective marketing and leasing for their assigned market. In this role, you will manage leasing and marketing programs in a designated market of properties by managing key initiatives such as renewal and resident events, social media marketing, and corporate/nationwide competitions.

An in-depth working knowledge of all aspects of your assigned market along with effective use of your judgment to develop and execute marketing and leasing strategies will be essential for success. The ideal candidate will be proactive in identifying opportunities and developing strategies that enhance property visibility and drive leasing performance.

Develop and execute the Strategic Marketing Plan (SMP), outlining marketing objectives and tactics to maximize property visibility and leasing success.

Plan, prepare, and implement marketing and leasing activities and events.

Review, analyze, and audit leasing and marketing systems, including Customer Relationship Management (CRM) systems and social media, for accuracy and timely updates.

Manage communications with marketing team regarding leasing and marketing progress for designated properties, and coordinate with regional and property teams to develop action plans for improvement.

Establish and maintain strategic marketing partnerships with universities, student groups, and local businesses.

Oversee all sponsorship agreements, including sports marketing initiatives.

Manage contracts related to marketing initiatives, including planning and reporting.

Regularly assess the SMP based on preleasing velocity and resident/staff feedback, updating the marketing team and coordinating with regional and property leadership as needed.

Determine and communicate staffing needs for marketing events with regional and property leadership, facilitating collaboration to secure assistance and support from property staff as needed.

Collaborate on the implementation of community renewal leasing campaigns and “no-show” action plans, providing support to property teams to improve engagement and occupancy.

Collaborate with on-site staff and the Content Marketing department to develop and evaluate social media content, including graphics.

Review websites and digital ads for accuracy; manage timely updates and corrections.

Develop and lead annual leasing and marketing training sessions and address ongoing training needs in coordination with leadership.

Coordinate unique on-site tasks with regional and property leadership.

Perform other duties as required by supervisor.

• Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
• The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash. No matter their position or duration at any given property, everyone picks up trash because we take pride in our community.
• Serve as an American Campus representative and liaison in all interactions.
• Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.

Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable…