Supervisor, Public Relations - Van Wezel Performing Arts Hall

Location: Sarasota

** All current City of Sarasota employees must apply to job postings on the internal career site.
** Come work at a place where employees of the City serve with Excellence and Pride!
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* NOTE:

The City of Sarasota is an** **, Veteran,*
* ** and*
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**** Department:
** Van Wezel Performing Arts Hall
** Employee Type:
** Regular
* * Time Type:
** Full time
** Salary Range:**$32.2990 - $41.9887 Hourly / $67,181.90 - $87,336.46 Annually
** Job Posting Period:
** January 06, 2026 - January 21, 2026 12:00 A.M.
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* Job Description:

**** Overview
* * To work closely with executive stakeholders providing strategic brand development, enhancing marketing initiatives, and supporting revenue goals through concise communication with members of the media, public engagement, and sponsored commitments.
** Essential Functions
*** Develops, manages, and measures Public Relations campaigns that effectively communicate the overall brand identity of the VWPAH.
* Coordinates with the marketing department to identify targeted opportunities to enhance exposure and drive consumer ticketing purchases.
* Coordinates with PR managers press agents, tour managers, journalists, and affiliates; leads acquisition of promotional materials and marketing assets for inclusion in traditional and digital media buys.
* Acts as executive producers of the monthly At the Van Wezel TV show and is responsible for scripting, coordinating, and planning all aspects of production and must be able to meet strict deadlines and scheduling.
* May co-host the monthly At the Van Wezel TV show with the Executive Director.
* Provides day-to-day communications with patrons, sponsors, and the public at large, engaging in a professional and exceptional customer experience.
* Develops, creates, and distributes press releases, media content and speaking engagements for television, radio, print and digital influencers, communicate logistics and acquire delivery of assets.
* Maintains and nurtures press relations, coordinates interviews, and develops initiatives that engage audiences and increase exposure of the VWPAH.
* Manages, aligns, and directs public relations activities with the Digital Associate in support of digital initiatives (i.e., Facebook, Instagram, Twitter) and revenue goals through content curation and creation.
* Manages all PR programs across digital channels.
* Oversees program book insertion schedules and production.
* Supervises message on hold schedules.
* Maintains and updates list of contacts including news, radio, and other media sources.
* Maintains and archives copies of newspaper, magazine, or other articles featuring the VWPAH.
* Oversees the production and execution of message on hold and prerecorded preshow announcements.
* Attends VW performances, as needed, for the purpose of analyzing audience marketing evaluation, quality of show and audience responses along with handling media requests.
* The intent of this class description is to provide a representation summary of the types of duties and responsibilities that will be required of classifications given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Incumbent may be required to perform job-related tasks other than those specifically presented in this job description.
** Minimum Qualifications
*** Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Public Relations, or similar field,
* Two (2) years of experience in the performing arts field, non-profit, media or advertising agency,
* Or the equivalent in education, training, and experience that would provide the necessary knowledge, skills, and abilities.
** Job Based Competencies
*** Demonstrated ability to use Microsoft Office, Cison/Muck Rack, and other software products utilized in desktop publishing applications, for the development of sophisticated marketing and promotional materials.
* Substantial knowledge of fundamental marketing techniques.
* Ability to understand, calculate, tabulate, and report on financials and maintain financial files as required.
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