Marketing Specialist

Job Summary:

We are looking for a talented Marketing Specialist to develop and execute marketing strategies with a strong focus on social media to attract new patients, build community trust, and support practice growth. The ideal candidate is a strategic thinker with a passion for digital marketing, excellent communication skills, and an understanding of the healthcare industry’s unique needs.

Key Responsibilities:

• Develop and implement comprehensive marketing campaigns to promote practice services, events, and community outreach programs.
• Manage and grow social media presence across platforms (e.g., Facebook, Instagram, Linked In, X) with engaging, compliant, and patient-focused content.
• Create compelling content (graphics, videos, blog posts, newsletters) that aligns with HIPAA regulations and medical ethics.
• Monitor social media analytics, track campaign performance, and provide data-driven insights to optimize engagement and reach.
• Collaborate with practice leadership to align marketing efforts with business goals, such as increasing patient appointments or promoting new services.
• Coordinate community events, health fairs, or educational workshops to enhance brand visibility.
• Manage paid advertising campaigns (e.g., Google Ads, social media ads) within budget constraints.
• Maintain consistent branding across all marketing materials, both digital and print.
• Stay updated on healthcare marketing trends and regulations to ensure compliance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing, with at least 1 year focused on social media management.
• Proven success in creating and managing social media content for a business or organization (portfolio or examples required).
• Familiarity with healthcare marketing and HIPAA compliance preferred.
• Proficiency in social media platforms, analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), and content creation tools (e.g., Canva, Adobe Creative Suite).
• Strong written and verbal communication skills with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of SEO, PPC, and email marketing is a plus.
• Passion for patient-centered care and community engagement.

Why Join Us?

• Be part of a compassionate team dedicated to improving lives through quality healthcare.
• Opportunity to make a meaningful impact in a growing practice.
• Competitive salary, health benefits, flexible work hours, professional development opportunities.
• Collaborative and supportive work environment.

If you are interested in applying, email your CV or Resume to: