Retail Director of Marketing

Duty Free Holdings is seeking an experienced and strategic Marketing Director to lead the development and execution of brand, product, and promotional strategies across our international travel retail operations.

The ideal candidate will bring experience from the luxury goods or premium consumer goods sector, ideally within Travel Retail / Duty Free, with a strong background in high-impact categories such as fragrances, accessories, spirits, and tobacco. Experience in regulated consumer goods and complex distribution environments is highly preferred, along with a deep understanding of premium, brand-driven markets.

This role requires a results-oriented leader who blends creative vision with analytical rigor, excels in cross-functional collaboration, and has hands‑on experience managing global product launches, integrated brand campaigns, and omnichannel marketing strategies. International exposure, strong commercial acumen, and the ability to thrive in a fast-paced, high-growth environment are essential for success.

Given the ongoing work with vendors, the management of Advertising & Promotion (A&P) funds, negotiating brand contributions, and selling in‑store and promotional space, this is not a conventional marketing position. The role demands commercial savvy, agility, and the ability to operate across brand, trade, and vendor strategy.

• Lead, mentor, and develop a high‑performing marketing team through clear direction, coaching, and ongoing development
• Oversee daily operations within the marketing department, ensuring prioritization of projects and optimal use of resources
• Foster a collaborative, innovative environment that encourages ownership, creativity, and continuous improvement

Conduct regular performance evaluations and provide constructive feedback to support growth and accountability

Guide team members in aligning initiatives with brand strategy and broader business objectives

Address performance concerns with a coaching-first approach while managing disciplinary actions in line with company policy

• Develop and execute annual marketing strategies and multi‑channel campaigns (digital, print, OOH, co‑op, social media, instore, PR/events)
• Oversee the product development lifecycle across fragrance, accessories, and luxury categories—from concept to launch
• Drive brand positioning, packaging, storytelling, and promotional alignment with business goals
• Analyze target markets and identify new growth opportunities across domestic and international channels
• Collaborate with executive leadership to define and drive long‑term brand growth strategies
• Manage and optimize advertising and promotional budgets to maximize return on investment
• Coordinate with Sales, Operations, Logistics, Creative, and Customer Service for integrated campaign execution
• Build and maintain strategic relationships with vendors and external agencies
• Manage vendor relationships and A&P budgets, including negotiation of financial contributions, visibility packages, and sale of promotional space across channels.
• Lead content creation for product training, internal communications, retail activations, and sales tools.
• Oversee Customer Service operations and EDI coordination to ensure service excellence and timely fulfillment.
• Monitor key performance indicators (P&L, COGs, inventory, promotions) and apply insights to improve results
• Stay informed on consumer behavior, market shifts, and competitive dynamics in travel retail and luxury
• Develop and execute a comprehensive social media content strategy aligned with brand and business goals
• Launch and manage paid and organic social media campaigns to support product launches, promotions, and events
• Monitor and respond to comments, messages, and…