Tdc Executive Director Job Marianna Florida USA,Marketing / Advertising / PR

Position: TDC EXECUTIVE DIRECTOR
Location: Marianna

Role and Responsibilities

The Executive Director is responsible for overall administration of all functions of the TDC, including administration, advertising and marketing, public relations, operations and visitor center management, event coordination and management, and all other functions performed through or on behalf of the TDC. These responsibilities include, but are not limited to: budget preparation, marketing plan development and implementation, visitor center staffing, TDC administration, acting as the spokesperson and media representative for the TDC, appearing before the Jackson County Board of County Commissioners on behalf of the TDC, working with professional and volunteer organizations and committees, and serving as contract monitor for grants awarded by the TDC or contracts entered into by the TDC.

Essential

Job Functions GENERAL & ADMINISTRATIVE SCOPE OF DUTIES:

Prepares and submits for approval an annual operating budget and business plan encompassing all activities and operations of the TDC
Develops and implements the TDC's marketing, advertising, and public relations plan, including specific promotional strategies and plans to pull traffic off I-10 and other transportation arteries into Jackson County
Manages day-to-day TDC and visitor center operations, including visitor center weekday and weekend staffing, and establishment of appropriate operating and staffing procedures
Insures all tourist inquiries are responded to appropriately in a timely manner to insure visitors and guests have the highest quality experience possible
Administers the TDC grant application and administration process
Acts as secretary to the TDC by preparing the agenda, sending legal notices of meetings, insuring accurate documentation of the minutes of TDC meetings, and submitting recommendations and documentation to the Jackson County Board of County Commissioners as required
Serves as primary liaison between the TDC, the Jackson County Board of County Commissioners, and VISIT FLORIDA.
Ensures all actions of the TDC and its staff are in compliance with Florida statutes, county ordinances, and TDC policies and guidelines
Maintains good working relationships with VISIT FLORIDA (the State’s tourism agency), other TDCs and CVBs (Convention and Visitor Bureaus), the Jackson County Economic Development Council, municipalities in Jackson County, and local civic clubs/organizations
Works closely with local accommodations and other tourism related businesses to increase the effectiveness of all tourism development activities
Conducts appropriate market research and keeps the TDC apprised of tourism trends
Collaborates with tourism agencies in neighboring counties to develop and implement regional initiatives.
Serves as Film Liason for Jackson County insuring proper communication with appropriate personnel on all projects and building good rapport with departments and staff County-wide.

ADVERTISING, MARKETING, AND PUBLIC RELATIONS SCOPE OF DUTIES:

The TDC Executive Director is responsible for all aspects of advertising, marketing, and public relations, including but not limited to advertising agency selection and coordination, image and message development, materials production, media buying, and press relations. Develops, implements, and manages the TDC's communications with the public, press, media, tourism industry, government entities, municipalities, and civic/community organizations.

Serves as official press spokesperson and public information officer for the TDC
Secures publicity about Jackson County tourism assets in regional, national, and international media outlets through effective public relations initiatives
Develops a comprehensive advertising and marketing plan that addresses the goals of the TDC and…