Sr. Director, Signature Basketball Athlete Business, Global Basketball

The Senior Director, Signature Basketball Athlete Business, Global Basketball leads the end-to-end strategy and execution of a signature basketball athlete's global business. The role sits at the centre of the offence, driving a holistic, integrated approach that connects performance, cultural relevance and lifestyle expression into a distinctive and scalable athlete business. It defines the long-term vision while delivering excellence in seasonal execution, aligning partners and creating strategic clarity.

The position partners closely with global and geo teams across Product, Design, Merchandising, Marketing, Sports Marketing and Marketplace, and also engages external partners as a key connection point between the athlete, the business and the brand.

• Define and drive a clear global vision and strategy for a signature basketball athlete's business both on and off the court
• Align cross-functional teams across Product, Marketing, Merchandising, Sports Marketing and Marketplace to deliver integrated plans
• Translate athlete insights and consumer understanding into compelling product and storytelling strategies
• Align global, geo and city teams on priorities, concepts and seasonal plans
• Establish and track clear seasonal and long-term business objectives
• Identify consumer-led opportunities that scale into meaningful growth drivers
• Drive a consistent operating cadence, including business reviews, team meetings and planning cycles
• Partner with internal and external stakeholders to represent the athlete and brand with authenticity and integrity

• Bachelor's degree in general management, strategy planning, business operations or a related field; any suitable combination of education, experience and training will be accepted
• 15+ years of relevant work experience
• A minimum of 7 years in a leadership/management role
• Proven experience leading cross-functional teams to deliver against a shared vision
• Strong understanding of basketball, culture and consumer behaviour
• Ability to translate insights into strategies that drive brand and business impact
• Exceptional communication and organisational skills
• Demonstrated ability to manage multiple priorities and stakeholders
• Experience managing budgets and driving accountability
• A collaborative leadership style with the ability to influence without authority
• A passion for developing others and building high-performing teams
• Strong leadership, strategic thinking and the ability to influence across a complex organisation, including external stakeholders
• Deep knowledge of performance basketball and a strong connection to culture
• A strategic, culturally aware outlook with a strong understanding of the intersection of basketball, style and youth culture
• A clear point of view on building an athlete franchise that resonates on and off the court

Accommodations are available to complete the interview process, including screen readers, sign language interpreters, an accessible single location for in-person interviews, closed captioning and other reasonable modifications as needed.