Vice President of Marketing

Neal Communities is proud to be recognized as a 2026 Top Workplace, marking our eighth consecutive year receiving this distinction. We believe where you work matters—and we’re proud to build a workplace where people, purpose, and performance come together.

• The People! We take tremendous pride in positively impacting our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
• Outstanding Benefits
  - Health Care
  - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid  Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Employee Service Awards
• Vendor Discount Program

• Develop the annual marketing strategy and operating plan, with priorities, budgets, and measurable objectives aligned with sales goals, community opening schedules, inventory needs, and business plans.
• Oversee brand positioning, messaging, and marketing campaigns across multiple channels.
• Collaborate with the executive team to align marketing initiatives with business goals and revenue targets.
• Conduct market analyses to identify trends, opportunities, and competitive positioning within the Florida homebuilding industry.

• Lead, coach, and evaluate the Digital Marketing Manager and Field Marketing Manager; establish clear responsibilities, decision authority, performance expectations, and individual development plans.
• Create an organized, collaborative department through regular planning meetings, clear briefs, shared schedules, timely feedback, and transparent communication.
• Empower managers to lead their areas of responsibility while resolving competing priorities, removing obstacles, and holding the team accountable for quality, deadlines, and results.
• Assess staffing, skills, and agency needs; recruit and develop talent and build an effective balance of internal capabilities and outside support.

• Partner with Sales leadership to agree on qualified lead criteria, community traffic goals, lead follow-up expectations, and measures of conversion from inquiry to appointment and sale.
• Direct integrated demand generation and lead nurturing across digital, traditional, Realtor, and local community channels, with emphasis on lead quality and sales contribution.
• Review funnel performance with Sales and the Digital Marketing Manager; identify where prospects disengage and drive coordinated improvements in messaging, nurturing, and the buyer journey.
• Set priorities for marketing automation and CRM improvements in partnership with Sales and IT or Business Systems; oversee implementation through the Digital Marketing Manager and appropriate partners.

• Set objectives, approve plans, and evaluate results for digital marketing; the Digital Marketing Manager leads digital channel strategy and day-to-day execution, optimization, reporting, and platform projects within the approved company plan.
• Set community marketing priorities and brand standards; the Field Marketing Manager leads local execution, signage programs, events, partnerships, and sales center presentation within approved plans and budgets.
• Coordinate the two managers around shared campaign briefs, launch calendars, approved assets, and community priorities so online and on-site messaging remain consistent.
• Oversee community launch readiness with Sales, Design, Construction, and other partners, including websites, collateral, signage, model and sales center presentation, and events.

• Protect brand standards and creative quality across websites, advertising, sales offices, communities, and marketing materials; ensure each brand communicates a clear and credible reason to buy.
• Ensure buyer-facing information accurately presents the builder story, floor plans, features, options, site plans, homesite information, and the purchase and closing process.
• Partner with Sales and customer experience teams on testimonials, referrals, reputation management, and buyer feedback that can improve marketing and the customer journey.
• Lead public relations and corporate communications supporting the company’s…