Marketing + Social Media Specialist

Community | Tallahassee
Tallahassee, FL, USA

Compensation
:
The salary range is $65,000 - $70,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

The Portfolio Marketing Director sets and protects the brand for every Charles Street Partners (CSP) property. The role owns social media strategy and content creation, campaign activations, graphic design, and internal storytelling across all channels. The goal is consistent branding that people recognize and that improves the experience for residents and prospects.

The Director manages several property accounts and platforms y keep workflows organized, execute on time, and make sure every touchpoint reflects the CSP brand. The role also works closely with onsite leasing teams to help drive occupancy, conversion, and resident retention.

Onsite Leasing Support (September 1 – January
1)

Counts toward:
Tallahassee Leasing Support (30%)

Work with onsite teams to plan and run lease-up campaigns, resident retention initiatives, and promotional events, including:

Welcome Week

Renewal Launch

Tailgates and Parents Weekend

Homecoming

Renewal Walks

Tabling and Housing Fairs

Run 100% of planned events on schedule. Submit a recap for each one within 5 business days that covers attendance, leads captured, and cost.

Capture at least [25] qualified leads at each tabling event or housing fair.

Train and support leasing staff on marketing and leasing tasks, including lead follow-up, so every lead in Entrata is followed up with and closed out:

100% of new Entrata leads get a first response within 24 hours (within 2 hours during business hours).

100% of leads are closed out or moved to the next stage within 30 days.

Improve lead-to-tour conversion by 10% and tour-to-lease conversion by 5% compared with the same period last year.

Help the Tallahassee properties reach 50% pre-leased by January 1 and a 33% renewal rate by the end of the Renewal Launch window.

Counts toward:
Portfolio Marketing Performance (40%)

Write, edit, and publish content for each property on all platforms:

Instagram (Reels, static posts, and Stories)

Facebook (Reels and static posts)

Tik Tok

Publish at least two grid posts, three Story posts, and one Reel or Tik Tok per property each week, meeting that schedule at least 95% of the time.

Send each property's monthly content calendar for approval by the 25th of the month before.

Manage inboxes and direct messages, including community engagement, replies, and escalations when

needed:

Answer all DMs and comments within 48 hours (within 24 hours during business hours).

Grow organic engagement 15% and followers 10% year over year across the portfolio.

Grow leads that come from social media 10% year over year, tracked through UTM links.

Improve marketing automation and lead nurturing across email, content, landing pages, and other digital channels:

Reach at least a 25% open rate and a 3% click-through rate on marketing emails.

Counts toward:
Brand & Creative Execution (20%)

Create go-to-market materials for new properties and hospitality ventures (such as Sliced Pizzeria), including web and social assets, printed collateral, and launch kits. Finish launch kits at least 30 days before opening.

Work with onsite teams to produce leasing, marketing, and operational collateral for each property's needs. All requests will go through a centralized ticketing system. Collateral includes:

Flyers and posters

Bandit signs and A-frames

Folders and brochures

Business cards

Complete standard…