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Marketing Specialist

Job in Norland, Miami-Dade County, Florida, USA
Listing for: Churchill Downs Inc.
Full Time position
Listed on 2026-10-21
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Social Media Marketing, Digital Marketing
Salary/Wage Range or Industry Benchmark: 55000 - 70000 USD Yearly USD 55000.00 70000.00 YEAR
Job Description & How to Apply Below
Location: Norland

Located in Miami Gardens, FL, Calder Casino has been bringing excitement and top-notch entertainment to guests since 2010. With a vibrant atmosphere, thrilling slots, a dynamic card room, and exciting promotions, we’re known for delivering unforgettable experiences. But what truly sets us apart? Our team! We take pride in having the friendliest staff in town and fostering a welcoming, fun, and rewarding work environment.

We also believe in investing in our team’s success, offering growth and development opportunities to help you build a fulfilling career. Come be a part of our growing team and bring your energy to the action!

JOB SUMMARY

Calder Casino is a fast-paced and exciting place to be! We are looking for a Marketing Specialist to join our diverse and dynamic team. This role serves as a key liaison between internal stakeholders and external advertising partners, coordinating marketing campaigns across digital, social media, email, and traditional channels. Responsibilities include content creation, bilingual (English/Spanish) copywriting, social media management, campaign execution, graphic design, photography and videography, performance reporting, and online community engagement.

This position requires a creative, organized, and detail-oriented professional with strong communication skills and a passion for delivering engaging guest-focused experiences. Candidates with prior experience in Casino and Gaming are highly encouraged to apply!

Calder Casino offers a comprehensive and competitive benefits package and other perksfor eligible Team Members including but not limited to:
Paid Time Off, 401K, Medical, Dental, Vision, Life, STD, LTD, Employee Stock Purchase Plan, Tuition Reimbursement, Team Member exclusive discounts, and more!

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Marketing Coordinator supports the planning, development, and execution of integrated marketing and communications initiatives to enhance brand awareness, drive guest engagement, and support business objectives. This role serves as a key liaison between internal stakeholders and external advertising partners, coordinating marketing campaigns across digital, social media, email, and traditional channels. The Marketing Coordinator helps ensure brand consistency across all marketing efforts while identifying opportunities to expand audience reach, strengthen guest relationships, and support promotional and event-driven initiatives.

  • Coordinate and manage marketing projects with external advertising agencies, ensuring deliverables are completed on time, within scope, and aligned with organizational objectives and brand standards.
  • Collaborate with Digital Marketing Manager to come up with branding ideas, graphic designs, promotional materials and advertising copies.
  • Bilingual (English/Spanish) copywriting and proofreading for promotional materials, social media, email campaigns, and website content.
  • Work closely with the database team on the planning and execution of all email marketing campaign strategies to support promotions, events, new games, and special offers.
  • Manage and update the department's social media calendar.
  • Coordinate campaign execution across email, paid social, and organic social channels.
  • Create relevant, unique, and engaging content for our social media platforms including Facebook and Instagram.
  • Create marketing materials such as flyers, brochures, business cards, event signage, and promotional posters using design tools (e.g., Adobe Creative Suite)
  • Monitor all social media channels for guest feedback daily and respond in a timely manner.
  • Supervise online activity for fraudulent or suspicious interactions and fake accounts.
  • Foster dialogue on social media platforms to create interactive relationships with…
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