Global GTM Lead, Microsoft Alliance

The Global GTM Lead is responsible for leading and executing the strategic partnership between Citrix and Microsoft. This role drives joint go-to-market (GTM) strategy, customer expansion, marketplace adoption, product initiatives, executive engagement, marketing and field alignment across both organizations. Serving as the primary liaison between Citrix and Microsoft, this individual is accountable for influencing revenue growth, accelerating cloud adoption, enabling Microsoft and Citrix sellers, and ensuring successful execution of joint business plans.

The role requires deep expertise in alliance management, co-sell metrics and motions, cloud transformation, enterprise sales, customer success, partner operations and Microsoft ecosystem programs. This is a U.S.

-based, global team role reporting to the Vice President of the Microsoft Alliance.

• Serve as the expert in the end-to-end GTM strategy, execution and operation of the alliance, prioritizing and accelerating high-value enterprise opportunities and drive revenue growth via Microsoft field engagement and joint Microsoft-Citrix sales motions.
• Lead the operational cadence of the Microsoft alliance, including annual business planning, executive business reviews (EBRs), quarterly business reviews (QBRs), monthly business reviews (MBRs). Develop and manage annual business plans, growth initiatives, and alliance objectives in partnership with Citrix and Microsoft leaders.
• Drive alignment between Citrix executives, product teams, the Citrix-Microsoft partner team, sales leadership, marketing, and Microsoft stakeholders for YoY revenue growth.
• Own executive dashboards, scorecards, pipeline reviews, forecasting processes, and performance reporting for Citrix and Microsoft leadership teams. Manage executive engagement plans, stakeholder mapping, governance frameworks, and action tracking to ensure alignment between Citrix and Microsoft leadership teams.
• Develop, track, and report alliance KPIs, including revenue influence, Azure consumption, Marketplace performance, co-sell activity, customer adoption, migration outcomes, and executive engagement metrics. Drive operational excellence through process improvement, reporting automation, business insights, and measurement of alliance performance against strategic objectives.
• Deliver enablement programs, workshops, and GTM guidance to drive seller engagement, ensuring Citrix solutions are positioned effectively within Microsoft customer conversations, consumption growth through Citrix workloads and modern workplace initiatives.
• Monitor partnership health, identify risks and growth opportunities, and provide recommendations to accelerate revenue growth, Azure consumption, and customer adoption. Leverage data from sales, finance, marketing, product, engineering, and customer success teams to support business planning and executive decision-making.
• Drive and Expand Azure Marketplace adoption, manage incentive programs, sponsor ships, funding opportunities and cosell benefits. Activate Microsoft field teams around Citrix priorities and strategic accounts to accelerate adoption of Citrix Flex, DaaS and cloud-based solutions.
• Collaborate with Citrix and Microsoft alliance partner sales and marketing teams to develop assets, events and customer programs. Support the development of customer references, success stories, analyst engagements, and executive communications.
• Present at industry events, customer workshops, and alliance forums positioning Citrix as a strategic cloud, AI and digital workspace partner within the Microsoft ecosystem.
• Partner with the Citrix Microsoft Alliance team on regional sales leadership meetings, pipeline management, dashboards, reporting, resource support and field sales enablement.
• Coordinate Citrix and Microsoft cross-functional stakeholders across sales, marketing, product, engineering, finance, and operations organizations to drive accountability and execution of strategic initiatives.
• Lead preparation of executive-ready presentations, strategic updates, QBRs, EBRs, account reviews, business cases, win stories, and annual operating plans.
• Partner with product management and engineering teams to align Microsoft and Citrix roadmaps and drive opportunities and funding for integration, innovation, and joint solution development. Advocate for customer and Microsoft requirements within product planning processes, tracking adoption metrics and usage telemetry to measure solution impact and business…