Director of Sales and Marketing

Join Our Team at Freedom Plaza!

Freedom Plaza, located in beautiful Sun City Center, Florida, is a premier Life Plan Community situated on a stunning 140-acre campus featuring a private lake, fishing pond, and 18-hole golf course. Conveniently located just minutes from downtown Tampa, our community is easily accessible from I-75, SR-674, and U.S. Route 301.

At Freedom Plaza, you'll have the unique opportunity to build meaningful relationships with residents who have lived extraordinary lives while working in an upscale community committed to excellence. More than just a workplace, Freedom Plaza is part of a forward-thinking organization that invests in its employees and supports long-term career growth.

Today, Freedom Plaza is proudly managed by Life Care Services (LCS), the nation's leading developer and manager of senior living communities. We are committed to fostering a culture of trust, transparency, purpose, and hospitality where every team member can thrive and achieve their highest potential.

The Director of Sales & Marketing is responsible for planning, developing, directing, and coordinating all aspects of sales and marketing efforts for Independent Living residences. This role provides leadership for occupancy development, sales performance, lead generation, advertising initiatives, referral development, and event programs.

Our team members provide exceptional service, support one another, and hold each other accountable. If that sounds like the type of culture you're looking for, we'd love to hear from you.

• Develop, implement, and manage all aspects of Independent Living occupancy growth and sales initiatives.
• Create and execute annual marketing plans in collaboration with the Senior Housing Marketing and Sales teams.
• Lead sales, referral, advertising, and outreach strategies to achieve occupancy goals.
• Develop and manage sales and promotional budgets.
• Monitor sales team performance and provide coaching to drive results.
• Build and maintain strong referral relationships within the local market.
• Partner closely with the Executive Director and leadership team to ensure alignment with community goals.
• Represent Freedom Plaza at community events and networking opportunities.

• Experience in a CCRC/Life Plan Community sales leadership role.
• Proven success leading high-performing sales teams and achieving occupancy goals.
• Bachelor's degree preferred, with sales, marketing, public relations, or related experience.
• Strong relationship-building and communication skills.
• Ability to create a warm, welcoming, and professional first impression.
• Exceptional customer service and hospitality mindset.
• Ability to communicate effectively with residents, families, staff, prospects, and visitors.
• High level of professionalism and confidentiality.
• Ability to successfully pass a pre-employment drug screen and criminal background check.

• Comprehensive Benefits Package:
  • Medical (4 plan options including two HDHP options and two PPO options)
  • Dental (3 options: Low, Medium and High Plan)
  • Vision (2 options: Low and High Plan)
• Short-term disability (2 options) & Long-term disability
• Life insurance with optional increased coverage
• Supplemental insurance:
  Accident (2 choices), Hospital Indemnity (2 choices), Critical Illness (2 choices)
• 401(k) Retirement Savings with company match!
• Identity theft protection
• Pet insurance
• Legal support
• Travel protection
• Virtual medical and mental health visits
• Virtual physical therapy
• CVS Health discounts
• Employee Assistance Program (EAP)

• Scholarship opportunities to support career growth
• Paid Time Off & Holiday Pay
• Paid Training
• Daily Pay - access your earnings the same day you work
• Beautiful Golf Course and Tennis Club, upscale community
• Team Member Recognition & Appreciation Programs (Check out our Glassdoor and Indeed pages!)
• Friendly, supportive team environment
• Positive culture focused on safety and well-being
• The BEST residents
• Clean and well-maintained upscale retirement community
• Independent working environment