Senior Leisure Sales Manager

For nearly a century, Ponte Vedra Inn & Club and The Lodge & Club have been premier destinations on Florida's Atlantic coast, where traditions are celebrated, connections are formed, and memories last a lifetime. Guided by a vision to create connections for a lifetime in the most beautiful places, our team is committed to delivering exceptional hospitality while fostering a sense of belonging for guests, members, and one another.

Through integrity, graciousness, innovation, wonderment, and community, we honor a legacy of excellence while creating memorable moments that inspire guests to return year after year.

Ponte Vedra Inn & Club and The Lodge & Club are seeking an experienced and results-driven Senior Leisure Sales Manager to drive luxury leisure revenue growth across both resort properties. This position is responsible for developing and managing relationships with luxury travel advisors, consortia, preferred partner networks, wholesale and FIT partners, and other key travel industry accounts. Through strategic account management, new business development, market representation, and cross-functional collaboration, the Senior Leisure Sales Manager plays a critical role in increasing awareness, strengthening partnerships, and generating room revenue while ensuring exceptional experiences for travel partners and their guests.

• Develop, solicit, and secure luxury leisure business while maximizing room revenue, average daily rate, length of stay, and overall resort revenue opportunities.
• Build and maintain strong relationships with luxury travel advisors, agency owners, consortia partners, preferred partner networks, wholesale and FIT accounts, tour operators, and other travel industry contacts.
• Identify and develop new leisure business opportunities through agency visits, sales calls, direct outreach, networking, referrals, and market research.
• Manage assigned leisure accounts and maintain consistent communication designed to strengthen relationships and increase production.
• Conduct in-person and virtual presentations, agency trainings, webinars, and product updates to educate travel partners on resort offerings and destination experiences.
• Represent the resorts at luxury travel trade shows, conferences, roadshows, sales missions, networking events, and other industry functions.
• Coordinate and host familiarization trips, site inspections, advisor visits, and experiential opportunities that showcase both resort properties.
• Develop and maintain relationships with wholesale and FIT partners while supporting agreements, promotions, training initiatives, and account development efforts.
• Review travel advisor, consortia, wholesale, and leisure account production to identify trends, growth opportunities, and market share strategies.
• Partner closely with Revenue Management to support pricing strategies, promotional opportunities, need periods, and transient revenue objectives.
• Collaborate with Marketing on travel partner communications, campaigns, promotions, sales materials, and awareness-building initiatives.
• Work closely with Reservations and resort operations to ensure advisor bookings, VIP guests, amenities, preferences, special occasions, and partner commitments are accurately communicated and executed.
• Ensure resort information, promotions, offers, and program details are accurately represented across travel partner channels and preferred partner programs.
• Maintain accurate account profiles, production reporting, correspondence, and business development activities within CRM and sales management systems.
• Monitor luxury leisure travel trends, competitor activity, feeder markets, emerging agencies, and partnership opportunities.
• Consistently meet or exceed established quarterly and annual revenue, production, and activity goals.
• Build collaborative relationships with Revenue Management, Reservations, Marketing, Front Office, Guest Services, Concierge, Spa, Food & Beverage, and other resort departments to support the luxury guest experience.
• Perform additional duties and special projects as assigned.

• College degree in Hospitality Management, Business, Marketing, or a related field preferred; equivalent experience will be considered.
• Three to five years of luxury hotel, resort, leisure sales, or luxury travel industry experience preferred.
• Previous experience working with luxury travel advisors, travel agencies, consortia, preferred partner programs, wholesale/FIT accounts, or…