Website Content Lead – Hybrid

Website Content Lead – Travel

Salary £42,000 - £48,000

Permanent

Hybrid - Folkestone (3 days a week in the office)

We’re looking for a proactive and detail-oriented Website Content Lead to take ownership of our Travel websites and the end-to-end customer journey across them. Reporting into the Web Performance Manager, this role plays a critical part in delivering a seamless, engaging, and high-performing digital experience for our customers.

You’ll own the journey from concept to delivery, translating digital and business requirements into intuitive website structures, navigation and content experiences. Working closely with Marketing, UX, CRO, and wider stakeholders, you’ll ensure our websites are optimised, customer-focused and continuously improving. Data-driven and hands-on, you’ll lead a small team of content editors while using insight and innovation to enhance performance, usability and customer satisfaction across our platforms.

This role is ideal for someone who wants the opportunity to influence and shape how a large, customer-facing travel website is structured, optimised and experienced. Operating at an important stage of our digital transformation, you’ll have the autonomy to take ownership of campaigns and initiatives from brief through to delivery, working closely with multiple teams and stakeholders.

This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.

• Customer Journey Ownership & Optimisation:
  Own the end-to-end customer journey across the Travel websites, mapping, assessing and optimising key journeys. Identify friction points and introduce improvements to drive engagement and conversion, including ongoing review of site navigation, sitemap and menu systems.
• Website Content Management:
  Own and deliver regular website content updates, ensuring accuracy, consistency and alignment with Saga Travel’s brand tone, guidelines and commercial objectives.
• Performance Analysis & Insight:
  Work alongside the CRO Lead and independently to analyse website performance and customer behaviour data, identifying opportunities for optimisation. Track the impact of web changes and report insights and recommendations to the Web Performance Manager.
• Campaign Delivery & Digital Briefing:
  Partner closely with marketing teams to support digital campaigns and product launches. Own digital briefs and requirements, ensuring campaign content is effectively delivered, optimised and maintained across the Travel websites.
• Call Tracking & Commercial Visibility:
  Manage the placement, tracking and visibility of phone numbers across the websites to support call tracking, attribution and performance reporting.
• Continuous Improvement & CMS Excellence:
  Stay up to date with best practices in digital content, UX and CMS capabilities (Storyblok and Sitecore); recommending and implementing enhancements to improve performance and usability.
• Quality Assurance & Compliance:
  Conduct regular content checks and audits to ensure high standards of accuracy, functionality, compliance and governance across the websites.
• Accessibility & Inclusive Design:
  Ensure all digital content, documents and customer journeys meet Saga’s accessibility standards. Work closely with the UX Design Lead to proactively identify, report and remediate accessibility barriers.
• Stakeholder & Team Leadership:
  Collaborate with marketing, product, UX and IT stakeholders to align on digital goals, while managing and developing a team of two content editors through day-to-day oversight, 1-to-1s, performance reviews and development planning.

• Proven experience in website content management and digital customer journey optimisation, ideally within a large, customer-facing website environment. Experience in the travel or leisure sector is desirable.
• Strong understanding of website structure, navigation and user journey best practices, with the ability to design intuitive, user-focused digital experiences.
• Highly data-driven, with…