Digital Manager- Saga

Here at the award-winning Saga Travel Group, we're looking for a Digital Performance Manager to take ownership of our digital acquisition campaigns across paid search – PPC, paid social, affiliates, display, and other paid digital channels. This is a role with real responsibility and autonomy; you'll not only implement campaigns but also contribute to the strategy behind them. You'll have the freedom to experiment, get creative, and influence how digital media drives our business growth.

Reporting to the Head of Digital, you'll collaborate closely with internal stakeholders across Travel Marketing, Ecommerce, Digital, and Data & Analytics teams, as well as manage and build strong relationships with external agency partners. Your expertise in paid search and experience delivering measurable growth will be key to driving increased bookings, revenue, and efficiency. You'll optimise end-to-end customer journeys with standout creative, improved CTRs, and conversion funnels, all guided by data-driven insights.

With access to reporting platforms such as Google and Adobe Analytics, you'll lead test-and-learn initiatives, explore new channels, and apply best practices to continually enhance performance. This is an exciting opportunity to shape our paid media strategy whilst enjoying the autonomy to experiment and make a tangible impact on our commercial success.

• Work from our Folkestone office a minimum of 3 times a week.
• Recommend the optimal digital channel mix and budget allocation to support Travel Marketing campaigns, focusing on Cruise Holidays.
• Deliver the online media plan (PPC, Display, Affiliates, Paid Social) within set budgets.
• Oversee and optimise all paid media activity daily, acting as the primary contact for digital agencies.
• Provide robust reporting and analysis of all paid media channels, offering clear insights for continuous improvement.
• Collaborate with Travel Marketing and internal creative teams to develop digital-first creative that drives CTRs, site visits, bookings, and revenue.
• Work closely with agency partners to ensure activities deliver volume at target CPA and identify efficiency improvements.
• Partner with the Data & Analytics team to analyse customer purchase funnels and optimise conversions.
• Advise the Head of Digital with marketing insights to inform strategy and decision-making.
• Apply digital marketing best practices to support test-and-learn activities and ongoing optimisation.

We're looking for a strategic, creative, and results-driven digital marketer with a proven ability to implement and optimise acquisition strategies that deliver commercial results. The ideal candidate will have:

• Exposure managing high-value digital media campaigns, overseeing budgets in the hundreds of thousands of pounds, and driving measurable results.
• Strong project and stakeholder management skills; able to manage multiple campaigns, cross‑functional teams, and agency partners effectively.
• Able to translate data into actionable insights and make data-driven decisions using platforms such as Adobe Analytics, Google Ads, SA360, and Facebook Business Manager. Familiarity with programmatic networks is highly advantageous.
• Creative and strategic thinking to develop and optimise digital-first campaigns that drive engagement, bookings, and revenue.
• Clear and persuasive communicator, capable of presenting results and recommendations to senior stakeholders.
• Previous exposure to travel marketing or an in‑house, commercially focused environment is preferred.

• 25 days holiday + bank holidays
• Option to purchase additional leave – 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus – Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform