Marketing Lead

Marketing Lead (Travel) – Saga plc.

Salary: £32,000 - £38,500 per annum (dependent on experience)

Employment type:

Permanent

Location:

Folkestone – Hybrid (minimum 3 days a week in office)

As part of the Travel Marketing team this role will support the Marketing Manager for Titan Travel and the wider team to deliver the Marketing Communications plan effectively across multiple channels to meet business demand and sales targets. You will orchestrate the planning and delivery of cross‑channel marketing campaigns, drive improvement in ways of working, and optimise marketing collateral and messaging to align with strategies.

• Work with the Titan Marketing Manager and Head of Travel Marketing to develop the annual marketing plan for Titan Touring.
• Facilitate and orchestrate the application of the Campaign Delivery Process to deliver best‑in‑class marketing communications cross‑channel.
• Lead coordination of stakeholders across Marketing, CRM, Digital & Trade teams, including running planning and delivery meetings.
• Plan and execute a fit‑for‑purpose content strategy across all channels to inspire, entertain, educate and convince key target cohorts.
• Collaborate with CRM, Digital & Trade teams to design seamless customer journeys and content throughout campaigns.
• Support CRM and Digital teams with continuous Test & Learn application across all activity.
• Track, report and collate all activity into a single view of campaign results.
• Campaign briefing and creative sign‑off, including main campaigns four times a year.
• Work with the CRM team on email creative and proposition to ensure consistency and brand alignment.
• Test creative and messaging with insight team on different customer cohorts.
• Explore new partnership opportunities and manage agency relationships.
• Represent and promote the company at internal and external meetings, conferences, exhibitions and trade shows.

• Project management and strong communication skills, ability to bring teams together to meet goals.
• Experience working as a team and building solid relationships with marketing team and external agencies/partners.
• Self‑starter mindset, capable of creating solutions rather than waiting for a brief.
• Experience in omni‑channel planning and delivery to deadlines.
• Knowledge of the industry’s latest trends and proven experience applying insights to improve performance.
• Strong commercial awareness.
• Strong growth and performance mentality, innovating beyond default approach.
• Proven ability to plan and deliver strategic revenue‑generating marketing projects across offline and online channels.
• Curious and enjoys working with data and insight to inform decisions.

• 25 days holiday + bank holidays
• Option to purchase additional leave – 5 extra days
• Pension scheme matched up to 10%
• Company performance‑related annual bonus – up to 5%
• Life assurance policy – 4x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, bespoke learning platform

For over 70 years Saga plc has been the UK’s specialist provider of products and services to people aged over 50. It is a trusted brand for older people, offering cruises, holidays, insurance, personal finance products and a magazine. Saga values inclusion, diversity and a truly inclusive culture. We are a committed Disability Confident employer and signatories of the Age‑Friendly Employer Pledge.

Your application will receive fair consideration and personal communication throughout the applicant journey. For more information on our DEI policies and colleague stories, visit our careers page.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.